New York, NY (PRWEB) June 10, 2016
MyWebGrocer, the leading provider of eCommerce and digital marketing solutions to the grocery and consumer packaged goods (CPG) industries, announces that MyWebGrocer VP of Data & Insights, Michelle Cote, will present at next week’s Beverage-Digest Market Smarts Conference on Monday, June 13 in New York.
The adoption of online grocery shopping is accelerating at a rapid pace, and brands and retailers no longer have time to doubt the effect it will have on their businesses. According to MyWebGrocer’s client sales data from 2015, online beverage purchases grew 10.9 percent and accounted for 11 percent of all online grocery sales. In total, beverages were included in 79 percent of online grocery orders.
At the conference, Cote will elaborate on specific trends and opportunities for beverage brands in light of online shopper behavior, and share CPG best practices. Cote will also participate in a panel discussion alongside Chris Butler, Director of eCommerce and Digital Activation at Nestlé Waters North America, to provide insights and clarity from across the more than 130 retailers whose web platforms MyWebGrocer supports.
“The data and insights we track indicate that the beverage industry has a tremendous opportunity to capitalize on the growth of grocery eCommerce,” said Cote. “I look forward to sharing actionable insights from first party data - not just forecasts - so that industry executives can inform their strategy for eCommerce.”
Those interested in attending Cote’s session at this year’s Beverage Digest Market Smarts Conference can register here, and see additional details:
➢ Who: Michelle Cote, VP, Data & Insights, MyWebGrocer
➢ What: E-Commerce Panel
➢ When: Monday, June 13th, 2016, 9:45 a.m.–10:45 a.m. ET
➢ Where: Eventi Hotel, New York, New York
➢ Register: http://www.zenithinternational.com/events/201
MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to attract, engage, transact with and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.
Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit http://www.MyWebGrocer.com, and connect with us on LinkedIn and Twitter.
Walker Sands Communications