Mediaplanet Announces their Collaboration with NASA, STEMConnector, Million Women Mentors, Girls Who Code and FIRST Robotics Unite to Change the Face of STEM in America

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Out of 19 countries tested in problem-solving with technology, U.S. millennials ranked dead last.

Much of the blame for this problem lies in a sorely lacking diversity when it comes to Science, Technology, Engineering and Math (STEM) subjects. That is why Mediaplanet is proud to announce the launch of its sixth edition of “STEM Education,” which aims to inspire and empower the next generation of future STEM leaders and showcase the organizations doing their part to help STEM diversify and reach its full potential.

“We need to do everything we can to help students foster a love for science and technology,” states Dean Kamen, founder of FIRST Robotics. ”We aim to showcase all of the amazing careers paths and opportunities that come along with STEM Education to the next generation of STEM professionals.”

The print component of “STEM Education” is distributed within the weekend edition of USA TODAY, in the New York, DC, Baltimore, Houston and San Francisco markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Its digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, CLICK HERE.

Talmesha Richards, the Chief Academic & Diversity Officer at STEMconnector adds: “The U.S. Department of Commerce, Economics and Statistics Administration reported that women are 50 percent of the workforce, but only 24 percent of the STEM workforce.” In light of this, one of this campaign’s chief focuses is illuminating the importance of mentorship for girls and young women, how statistics clearly show it improves both careers and retention, and hopefully inspiring more to pursue a career in any of the various, STEM-related fields.

This campaign was made possible with the support of Change the Equation, DK Publishing, DJ Young Guru, FIRST Robotics, Qualcomm, Bedtime Math, NASA, Adobe, American Institutes for Research, Girls Who Code, EA Games, Sodexo, Million Women Mentors, STEMconnector, Amgen Foundation, West Virginia University, School Outfitters and National Academies of Science.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Emily Kitching

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