2016 OTT-Video Report Examines Industry Trends Around VR, 4K, HDR and HFR

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Survey respondents offer perspective on the current state of OTT, as well as the future of services in a report published by Unisphere Research.

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This study is an important look at how the broadcast, cable and streaming industries view OTT trends in the market.

A new survey report published today by Unisphere Research examines current and emerging trends in OTT-video services. The report analyzes the input of 628 survey respondents to offer perspective on the current state of OTT, as well as the future of services such as 4K, HDR, HFR and virtual reality.

Survey respondents were asked to weigh in on OTT growth, in terms of both what they see happening today and what they foresee in the near future. Respondents were also asked to examine OTT from a variety of angles, ranging from business and technology issues to the competitive challenges and revenue viability of providing OTT services. Along the way, survey takers—both respondents who are working in OTT, as well as the larger group of respondents exploring OTT opportunities—shared their insights on current trends and the areas they view as having growth potential.

“This study is an important look at how the broadcast, cable and streaming industries view OTT trends in the market. While other studies analyze consumer behavior, we are able to see what direction the industry itself is moving today, and where it expects to be in the future,” says Thomas Hogan Jr., president of Unisphere Research.

Titled, “The OTT-Video Services Market—Today’s Trends and What is Next for 4K, HDR, HFR and VR,” the report was sponsored by Level 3 Communications, produced by Unisphere Research, and crafted by Transitions Inc.

This report’s key sponsor, Level 3, has more than a quarter-century’s experience in live content acquisition, including connectivity to over 180 professional and college sports venues, broadcast video distribution and encoding for linear streaming channels, combined with a global content delivery network covering major metro markets across six continents.

There is no charge to download the full report. Simply register and download the report at http://www.streamingmedia.com/Research.

About Unisphere Research

Unisphere Research (http://www.unisphereresearch.com) is a division of Information Today, Inc, a diversified media company that provides independent editorial content and peer-based market research to targeted communities through its own print and electronic media, and custom and contract publishing. Unisphere Research, the company's market research unit, conducts proprietary and custom research projects related to technology in various markets.

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