After Crowdfunding Success Four Athletic Continues the Momentum with Launch of - for Discounted 100% USA Made Premium Athletic Wear

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Four Athletics and its revolutionary crowdsourced business model to continue offering 40-50% below retail with discounts for consumers on their own new sales portal. The site launch comes after validating the business model with a very popular Kickstarter campaign.

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We're solving a problem for fit and active Americans by offering 100% USA Made premium active wear at great value with our industry-changing business model.

Four Athletics, a better way to buy premium active wear, had so much success on its crowdfunding campaign, it is continuing to serve consumers by offering discounted 100% USA Made Premium Athletic Wear on As an incentive for first time buyers or KS supporters who can’t get enough, customers can enter the code USA15 to receive $15 off any order.

Their Kickstarter supporters cannot stop raving about the quality of the products.

“These are the best tights I have ever owned – and they were half the price of my Lulus!” –Jessica DiMascio

“I am obsessed with the fit and the quality of the fabrics. Four Athletics might be my new favorite brand. “ – Cassidy Farwell

“Man o man!!! Just tried on my new shirts and they fit like a glove. Pretty sure I'm not even going to go to the gym anymore… probably just strut around town in my new threads showing them off! Great work team!” –Travis Buhl

“To be able to raise over $41,000 on our Kickstarter campaign proved to us what we had envisioned when we launched our company.” said Four Athletics co-founder Cody Thompson. “We're solving a problem for fit and active Americans by offering 100% USA Made premium active wear at great value with our industry-changing business model. We were amazed at the responses we got from people who received our first round of product. I would put our quality of materials and construction up against anything in the market, and no one will beat our price point.”

Unlike traditional retail which often operates inefficiently, Four Athletics cuts out the middle man and only makes what’s in demand and ordered, eliminating waste. As a result, Four Athletics is able to provide USA-made, top quality, high performance apparel at true wholesale prices that are 40-50% below retail. This unique and efficient crowdsourced model allows them to work in reverse, starting with the demand for a product and only producing the exact quantity that’s wanted.

“We let our customers vote for (or “back”) the product they like most. If enough people back it, the product will go into production. If there isn’t enough demand, no one gets charged and the item doesn’t get made,” said Ben Magnone, Four Athletics co-founder. “The consumer decides what we make, and so far we have gotten incredible feedback on our products.”

It’s a low-risk model for the consumer and manufacturer that allows Four Athletics to eliminate retail markup and provide unparalleled value and quality.

Four Athletics offers men’s and women’s styles using the best materials available - delivering comfort, performance and unsurpassed durability.

Four Athletics’ Four Pillars:
1. Crowdsourced: You decide what we make! Crowdsourcing allows us to match up supply and demand 100% of the time. We only make what you want.
2. Wholesale Pricing: A better business model allows us to sell these premium products at a fraction of the retail price!
3. Made in the USA Quality and Durability: All products are proudly made in the USA - that will never change.
4. Community - Cutting out the middle man gives us an unprecedented opportunity to connect the people who back our products to the people who make them. More transparency, more communication, and all-around more human.
For more information and to order visit Four Athletics:

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Scott Ledingham
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