Twelve12 Receives 2016 IAC Award

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Twelve12, the Orange County branding agency, has been announced a winner in the 2016 Internet Advertising Competition Awards developed by the Web Marketing Association to honor excellence in online advertising. Twelve12 earned the IAC Award for "Outstanding Online Video” for its production of the commercial titled Right Choice, filmed for high-profile client Miramontes Capital.

Marketing is communicating the value of a product

"We are honored to be a winner of the 2016 IAC Award,”

The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development. The IAC Awards were initiated in 1999 to recognize outstanding companies and individuals in their respective industries, and is the first and only competition dedicated exclusively to online advertising. Entries in 14 categories are judged on seven criteria: creativity, innovation, impact, design, copywriting, use of the medium and memorability. Judges are carefully selected for their professional experience and an in-depth understanding of the current state-of-the-art in advertising design and technology, as well as the objectivity to score entries according to a predefined set of criteria.

"We are honored to be a winner of the 2016 IAC Award,” said Ike Elimsa, Director and Founder of Twelve12. “Right Choice was strategically planned to precision, and has done incredibly well.” The prestige commercial flows through life’s milestones for a married couple, highlighting the right choices made along the way. The realism and relevance of the commercial hits home with many, and leads to introducing the private investment advisory firm Miramontes Capital. Filmed with a full-production crew and Red cameras, the 1-minute video is artistic and emotionally-stirring. The commercial was aired on local TV throughout Orange County in early 2016.

About Twelve12
Specializing in online and digital marketing, Twelve12 was founded in Orange County with the mission to make branding and marketing more accessible to the average business owner. Twelve12 regularly assists companies of all sizes develop across a wide spectrum of traditional and non-traditional marketing venues, producing advertising, press releases, websites, video content and apps, as well as advising to ensure message unity. “It’s rare to find an agency that can, in-house, take a company from A to Z,” Elimsa added. Twelve12 has received many awards to date, including most recently, the 2015 Best Businesses of Newport Beach Award. Best Businesses offers the award to companies that “we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business … and help make the Newport Beach area a great place to live, work and play.”

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Ike Elimsa

ike elimsa
Twelve12 Branding

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