Non Profit Wine Making Via Crowd Funding Supports Prostate Cancer Research

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Through non-profit crowd funding, 2redWinery's winemaker rewards supporters with his award-winning red wine to fund prostate cancer research.

Winemaker Bob crushing Syrah grapes.

Great wines for you, tax-deductible, great cause.

In a unique non profit crowd funding campaign 2redWinery, makers of the award-winning Zinpiphany© Zinfandel and #2red, is currently crowd funding the 2016 vintage on Indiegogo with all proceeds supporting prostate cancer research through the non-profit Robert and Susan Hollander Foundation, an IRS approved 501c3 organization. Campaign supporters, in exchange for their tax-deductible support, can secure wine from the 2016 vintage or from the award-winning wine library of 2redWinery.

Dr. Robert Hollander, the winemaker and principle of 2redWinery, started small-volume wine making in 2007 in pursuit of a long-standing passion in wine. After he was diagnosed with prostate cancer at an incurable stage in 2010, Dr. Hollander, a highly-regarded clinician/teacher at the Gainesville VA Medical Center, affiliated with the University of Florida, then created his Foundation to fund prostate cancer research.

“Realizing that things can always be worse, three of the ugliest words pairs in the English language have got to include 'metastatic cancer,' 'palliative therapy,' and 'my oncologist'," Hollander observed. "Channeling the wine making into something purposeful just seemed to make sense." In the three years the non profit Foundation has been operational, unrestricted grants have been provided to researchers at MD Anderson Center and the Cleveland Clinic pursuing prostate cancer research.

Dr. Hollander’s campaign goal is $21,000, with all proceeds above production costs supporting prostate cancer research through his non profit Foundation. Contributions to the campaign are processed by FirstGiving and are tax deductible. Rewards for campaign supporters include wine from the upcoming 2016 vintage or wines from the award-winning library of 2redWinery (see attachment).

Contact Information:
Robert Hollander
Winemaker, 2redWinery
President, Robert and Susan Hollander Foundation

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Robert Hollander

Robert Hollander
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