GamEffective Raises $7 Million to Bring Next-gen Performance Management to the Workforce via Gamification and Real-time Feedback

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Investment Led by Jerusalem Venture Partners (JVP) and Existing Investors to Spur Company Growth

GamEffective, a leader in Workforce Performance Management, announced today that it has raised $ 7 M in funding. The round was led by Jerusalem Venture Partners (JVP) together with existing investors.

GamEffective, recognized by Gartner as a 2016 “Cool Vendor” in the Human Capital Management category, uses gamification and real-time feedback to transform productivity, engagement and learning in the modern workplace. GamEffective customers include several Fortune 500 companies, deploying the platform to tens of thousands of employees for better performance, communications, learning, and engagement.

GamEffective supercharges performance and learning through personalized gamification and real-time feedback. GamEffective’s platform is used by its enterprise customers to set personalized goals for employees, aligning corporate goals with those of individual staff members. On the employee side, the platform engages employees using gamification and real-time feedback – while providing analytical insights to managers. It is simple to integrate with multiple enterprise apps, so that real-time performance data is easily integrated into existing systems.

“By focusing on employees' individualized goals and illustrating how they can be accomplished through eLearning and other activities, GamEffective's platform provides real-time, dynamic performance management far more effective than offline performance management tools whose goals remain stale and static,” said GamEffective Founder and CEO Gal Rimon. “GamEffective lets employees know where they stand and what is expected of them at each and every moment. Much like people use fitness trackers to supercharge their wellness, our platform does the same for success in the workplace.”

"We are very excited about GamEffective because it has created a new class of software aimed at better managing the workforce through engagement, e-learning, best management practices, real-time goal setting and feedback," said Raffi Kesten, JVP Managing Partner. “GamEffective is changing the way the workplace is managed and the interplay between the company and its employees. The company’s performance over the past year has been extremely impressive, as global enterprises begin to understand the need for next-gen, sophisticated, human capital management solutions. JVP is looking forward to helping the company accelerate its already phenomenal growth."

GamEffective will use the funds to further develop its sales, marketing and R&D efforts in its offices in Charlotte, North Carolina and Ra'anana, Israel.

Existing and new investors participating in the round include Verint, 2B Angels, Shaked Ventures, Lipman, CE Ventures and others.

About GamEffective
GamEffective is a leading workforce performance management company, helping companies engage employees to improve performance, motivation and learning. GamEffective supercharges performance and learning through personalized gamification and real-time feedback. The GamEffective platform can easily integrate with existing enterprise applications, providing a deep and effective gamification solution that significantly improves performance and is easily integrated into existing systems. GamEffective's innovative gamification workforce performance platform is used by leading multinationals. To learn more, go to

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Gal Rimon

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