Shotfarm Announces Switch Data Validation and Delivery Scheduling for Streamlined Content Management

Share Article

New features eliminate data errors when transferring product information and enable automated Switch delivery for manufacturers and retailers

Shotfarm, the leading centralized cloud-based product content management and exchange solution, has released the Switch Data Validation tool for its Plugin Store and Switches product. The new tool will reduce retailers’ time to market by decreasing the amount of data validation errors and automating the asset delivery process.

Switch Data Validation
Shotfarm’s latest product enhancement allows retailers to validate mapping fields in advance through the advanced Switch options panel, which allows for a specific action to be performed when invalid data is found. Traditionally, invalid data is found at the end of the process, but this feature allows for data validation errors to be fixed in real time, saving time and money in the long run.

“One of the biggest headaches for retailers is errors in their product data, and this new update lets retailers be proactive instead of reactive in addressing this issue,” said Mike Lapchick, CEO of Shotfarm. “This enhancement provides a faster and more streamlined platform for retailers and manufacturers to exchange and upload data, and re-affirms our focus on our customers and partners.”

If invalid product data is found in a retailer’s Switch, the Switch Data Validation tool allows for several different options, which allow retailers to format their Switch to their exact specifications, and update information as needed to better meet their product data needs. The update also includes a notifications feature for both manufacturers and retailers.

Switch Delivery Scheduling
Additionally, retailers can now schedule Switch deliveries simply by selecting the days and time they want the delivery to take place. When a retailer wants to have their Switch feed automated, they can select one, or multiple days, along with the time and time zone they’d like it delivered. Manufacturers can also automatically deliver assets or groups of assets to retailers through Shotfarm’s unique Lightbox feature.

“As product information becomes more and more important, making sure we update our platform to reflect that is crucial to the success of our business,” furthered Lapchick. “Eliminating delays and streamlining product information delivery lets our customers move faster and ultimately, sell more products.”

Shotfarm’s Product Content Network™ provides retailers a free tool to configure and publish their unique product data, image, and delivery preferences, and automates the conversion process. A Switch enables the transfer of high-quality product information from manufacturers to retailers in the simplest, most efficient and affordable way possible.

For more information about Shotfarm’s Switch Marketplace and Product Content Network™, visit

About Shotfarm
Shotfarm’s Product Content Network is the first end-to-end solution for the Management and Exchange of Product Information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One System, and format, thousands of Retailers and Manufacturers. Shotfarm just makes sense.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rachel Gulden
Walker Sands Communications
+1 (312) 267-0530
Email >

Sara Berg
Email >
Visit website