GE Credit Union Deploys MeridianLink® Indirect Lending Solution

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Rapid deployment validates leadership position in the lending and account opening markets

“Because of GECU’s significant presence in the local indirect lending arena, it was critical to them that our rapid, nine-week deployment be realized to address their immediate needs,” --Edward Guerin, vice president of Business Development, MeridianLink

MeridianLink®, developer of the financial industry's first multi-channel loan and new account origination platform, today announced that GE Credit Union (GECU) has deployed the LoansPQ™ solution as part of its plan for strategic growth. The Cincinnati, OH-based credit union is continually striving for ways to better serve its members and automotive dealers and will rely on the sophistication of MeridianLink’s Dynamic Workflow capabilities for a much improved member-, dealer- and employee-experience.

Meridianlink’s all-in-one solution for every delivery channel is part of GECU’s strategic plan to increase application volumes and improve operational efficiencies. Following a prompt nine-week deployment schedule, the LoansPQ solution allows GECU to offer a comprehensive user experience for members, and enables them to procure loan inquiries and applications from all channels, including online, mobile, branch, indirect and merchant.

“After researching the options available, we were swayed toward the MeridianLink solution. We are confident that its integrations to our new core system are stable and will provide us with cost savings on our loan applications,” said Neil Peterson, Director of Lending Services, General Electric Credit Union.

GECU will ultimately offer all of its loan products through the MeridianLink system. These include vehicle loans, credit cards and secured and unsecured personal loans. In addition to offering members ease-of-use and convenience, the MeridianLink platform also provides a huge cross sale advantage for credit unions.

“We prioritized deployment of the indirect lending solution, and MeridianLink scheduled and deployed the system,” Petersen said. “We anticipate an expansion in our sales opportunities when we ramp up the automated cross-selling features”.

“Because of GECU’s significant presence in the local indirect lending arena, it was critical to them that our rapid, nine-week deployment be realized to address their immediate needs,” said Edward Guerin, vice president of Business Development, MeridianLink.

MeridianLink’s software is the most mature loan origination and new account opening platform available, and the company has maintained its position on the cutting edge of advancement and innovation since 1998. The MeridianLink platform has been proven to increase loan volume as well as reduce loan production costs and is integrated with most core processors and over 200 third-party systems and product providers.

About MeridianLink
MeridianLink, Inc., developer of the industry's first multi-channel account opening and loan origination platform, is a leading provider of enterprise business solutions for 20,000+ financial service organizations. The company’s passion for excellence is reflected in their web-based credit reporting, lending and new account opening/deposit technologies, which all enjoy solid reputations as being cutting edge, reliable and affordable. Based in Costa Mesa, California, MeridianLink is committed to creating smart solutions that deliver real value. For more information, visit

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