Chicago, IL (PRWEB) June 14, 2016
Registration is now open for the 2016 Path to Purchase Expo (http://www.path2purchaseexpo.com), taking place September 20-22, 2016 in Rosemont, IL. With more than 3,500 attendees, the Path to Purchase Expo, formerly the Shopper Marketing Conference & Expo, is the world’s largest gathering of retail and shopper marketing professionals.
Marketers, retailers and agency professionals attend Expo – the industry’s premier educational conference and trade show – to learn actionable strategies that influence decision-making along the path to purchase. Attendees collaborate with more than 120 exhibitors to find solutions that increase sales through research and insights, point of purchase displays, merchandising tools, loyalty programs, digital and mobile engagement, and augmented and virtual reality.
This year’s Expo offers keynote addresses from marketing executives at Walmart, Coca-Cola and Walgreens. Attendees have the opportunity to personalize their education through 12 seminar tracks and four symposiums, presented by more than 120 industry experts. This year the Expo is also introducing an educational track specific to marketers and partners in the home improvement retail channel.
“The education at Expo focuses on improving business performance through insights that influence shopper behavior. Expanding the scope outside of the grocery, mass and drug channels to help raise the integrated marketing sophistication levels of both manufacturers and retailers operating in the home improvement retail and DIY is a logical development,” said Peter Hoyt, CEO of the Path to Purchase Institute.
More than 150 senior-level executives, representing more than 30 leading retailers, participate in the Retail Academy, the leading industry initiative that fosters the most productive and collaborative environment for brand and retail partners. These VIPs use Expo as a convenient place to discuss shopper marketing opportunities one-on-one in a neutral zone, free from competing organizational conflicts, difficult schedules and restricting silos.
The Design of the Times Gallery & Awards
The Design of the Times Gallery showcases a collection of nearly 100 finalists in the Design of the Times Awards competition. Winners are recognized for the most effective in-store activations, displays and campaigns of the year. A reception and ceremony honoring these finalists and the year’s top winners takes place Wednesday, September 21.
P2PI’s Women of Excellence Awards & Reception
The first ever Women of Excellence Awards Reception is going to being held at Expo. The Women of Excellence Awards Reception recognizes a deserving group of female executives who have distinguished themselves in the industry through their leadership and involvement in influencing shoppers along the path to purchase. These inspiring and influential women will be celebrated Wednesday, September 21.
About Path to Purchase Expo
The Path to Purchase Expo is the official event of the Path to Purchase Institute. The Path to Purchase Expo was formerly known as the Shopper Marketing Conference & Expo. The name evolved this year to more accurately reflect the event’s focus on all touch points along the shopping journey. Learn more at http://www.path2purchaseexpo.com.
The Expo is supported by leading industry publications, including Shopper Marketing magazine, Progressive Grocer, Convenience Store News, RIS News, Consumer Goods Technology, Store Brands, Retail Leader and The Gourmet Retailer.
About Path to Purchase
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. Learn more at http://www.p2pi.org.