Cedar Rapids, IA (PRWEB) June 14, 2016
What: One-hour webinar, The Alumni Participation Playbook: What’s Working in Donor Engagement?
Who: Josh Robertson and Brian Gawor, vice presidents at Ruffalo Noel Levitz who have consulted with hundreds of colleges on higher education fundraising strategies.
When: June 21, 2-3 PM Eastern (11-12 Pacific)
Higher education faces a major dilemma. While fundraising dollars have risen, donor participation has been declining for years. Since 2007, two out of every three colleges and universities have experienced donor decline, with an average decline totaling 27 percent.
This unstable trend is forcing colleges and universities to address alumni participation in order to ensure they will meet their fundraising goals in the coming years. Given the importance of fundraising to the fiscal health and mission of institutions, increasing donor participation is more critical than ever.
The Alumni Participation Playbook: What’s Working in Donor Engagement? will dive into these trends as well as the strategies that colleges and universities are using right now to increase alumni participation rates. During this session, attendees will hear how to:
- Calculate the long-term value of donor participation, including a new way to determine the value of a donor for up to 20 years.
- Address alumni participation among the increasing numbers of older learners, online learners, and other alumni from nontraditional college programs.
- Expand the focus for donors beyond the alumni base—a key strategy given the slowing growth in college enrollment.
- Build loyalty to make donor giving consistent.
This webinar is ideal for anyone involved in higher education fundraising, especially those in development, advancement, or annual giving. To sign up, visit: http://www.RuffaloNL.com/Playbook.
About Ruffalo Noel Levitz
Ruffalo Noel Levitz partners with more than 1,800 colleges and universities and hundreds of nonprofit clients worldwide each year for enrollment and fundraising management. We empower our clients to aggressively rethink the status quo and reach their mission even as they face a complex and ever-shifting environment.
Connect with Ruffalo Noel Levitz
Webinars, white papers, and more: http://www.RuffaloNL.com.