Cypress and MyScript Announce Partnership for Automotive Industry

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MyScript and Cypress Partner to Bring Advanced HMI Technology to the Automotive Market, Enhancing the User Experience with a Low-distraction Handwriting Input Method

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Cypress Semiconductor Corp (NASDAQ: CY), a global leader in controllers for car infotainment systems, and MyScript, an industry pioneer in automotive human machine interface (HMI) technologies, have joined forces to include MyScript’s intuitive and precise handwriting recognition technology to automotive designers worldwide powered by Cypress’s Traveo™ microcontroller (MCU) family. MyScript’s automotive HMI input method technology enables a low-distraction user interface. Drivers can write characters or numerals, or simply gesture with their fingertips on a touchscreen or touchpad to quickly and discreetly accomplish important tasks, such as selecting a destination, making a telephone call or noting information. Cypress offers TrueTouch® capacitive touchscreen and touchpad solutions with industry-leading resistance to electrical noise, glove touch and water resistance, which combine with the Traveo MCU solutions to enable innovative and robust automotive HMI.

“We are excited to partner with Cypress to bring the benefits of handwriting input to the Traveo MCU family and significantly enhance the driver user experience,” said Olivier Cros, Director of Global Automotive Sales at MyScript. “The joint integration development activity will bring MyScript’s award-winning automotive HMI solutions to the compact automotive segment, expanding the number of drivers that can now enjoy the benefits of a low-distraction input method within the vehicle.”

Cypress and MyScript have been working together in the automotive market achieving several large successes and are now intensifying their activities together to bring a faster time-to-market solution to automotive developers for dashboards, navigation, head-up displays and HVAC systems in vehicles.

“Our partnership with MyScript marks another example of Cypress’s commitment to bring innovative HMI automotive systems to the mass market,” said Nils Bossemeyer, Systems Application Engineering Manager for Automotive Microcontrollers at Cypress. “This partnership adds to our ability to serve as a one-stop resource for our automotive customers, combining our Traveo MCU family and MyScript’s handwriting input technology together with our broad line of memory products, PMICs, TrueTouch® touchscreen controllers and CapSense® touch-sensing HMI solutions.”

Integration of the new Traveo family members with the award-winning MyScript handwriting input recognition technology will streamline design timelines and greatly enhance the driving experience. A unified effort will embed handwriting recognition together with the latest Traveo MCUs offerings, which represent another step forward in bringing the luxury car user experience to the mass market. By offering a high-performance and scalable platform, Cypress customers can affordably deliver a high-end and non-distractive input method in compact vehicles.

About MyScript
MyScript is the acknowledged market leader in accurate, high-performance handwriting recognition and digital ink management technology. MyScript technology combines digital ink management with easy searching of handwritten text, as well as the accurate recognition of complex mathematical equations, geometric shapes and music notation. MyScript solutions are available on all leading desktop and mobile operating systems including Microsoft® Windows®, Apple® Mac OS®, Linux®, iOS® and Android™. With nearly 100 languages supported and a truly international team, MyScript serves customers worldwide from its headquarters in Nantes, France, and regional offices located in China, Japan, Korea, and the U.S. For further information, please visit http://myscript.com.

About Cypress
Cypress (NASDAQ: CY) delivers high-performance, high-quality solutions at the heart of today’s most advanced embedded systems, from automotive, industrial and networking platforms to highly interactive consumer and mobile devices. With a broad, differentiated product portfolio that includes NOR flash memories, F-RAM™ and SRAM, Traveo™ microcontrollers, the industry’s only PSoC® programmable system-on-chip solutions, analog and PMIC Power Management ICs, CapSense® capacitive touch-sensing controllers, and Wireless BLE Bluetooth® Low-Energy and USB connectivity solutions, Cypress is committed to providing its customers worldwide with consistent innovation, best-in-class support and exceptional system value. To learn more, go to http://www.cypress.com.

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Cypress, the Cypress logo, Spansion, the Spansion logo, and combinations thereof, PSoC and CapSense are registered trademarks and F-RAM and Traveo are trademarks of Cypress Semiconductor Corp. MyScript is a registered trademark, registered in the US and other countries. Microsoft and Windows are registered trademarks of Microsoft Corporation in the United States and/or other countries. Apple and Mac OS are registered trademarks of Apple, Inc., registered in the U.S. and other countries. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Android is a trademark of Google Inc. All other trademarks are property of their owners. All rights reserved. Other names used are for informational purposes only and may be trademarks of their respective owners.

For more information, contact:

Samer Bahou
Cypress PR
408-232-4552
samer.bahou(at)cypress.com

Matt Maurel
MyScript PR
512-308-6351
matt(at)anthonybarnum.com

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Matt Maurel
anthonyBarnum Public Relations
+1 (512) 308-6351
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Samer Bahou
Cypress PR
(408) 232-4552
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