Fatboy® USA Launches Sunglass Collection

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Renowned lifestyle brand enters the fashion market

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“As a lifestyle brand, we are at the forefront of our industry and we are excited to dive into the fashion market with Fatboy’s first sunglass collection,” shares Paula Masters, CEO and President of Fatboy USA.

True to its extraordinary reputation for innovation and creativity Fatboy® USA announced today their launch into the fashion industry with an exciting collection of fashion Fatboy® branded sunglasses.

Paula Masters, President and CEO of Fatboy USA, and Stephanie Hollingsworth and Fashion Consultant for Fatboy USA designed Fatboy’s first accessory line. The four fabulous Fatboy Sunglass collections were designed with the consumer in mind. They include: Fatboy® Uniek, Fatboy® Zomer, Fatboy® Piloot, and Fatboy® Filmster.

“As a lifestyle brand, we are at the forefront of our industry and we are excited to dive into the fashion market with Fatboy’s first sunglass collection,” shares Paula Masters, CEO and President of Fatboy USA. She goes on to say, “Staying true to our mantra, each pair will have a unique look that’s both fashionable and fun.”

The Fatboy® Uniek (Clear & Black) demonstrates an iconic oversized look, while the Fatboy® Zomer (Black & Turquoise) and Fatboy® Piloot (Shiny Gold and Matte Silver) collections rock more of a classic style. The Fatboy® Filmster (Black/Blue & Tortoise/Red) collection breaks the standard mold while demonstrating an oversized unique look. Each pair of shades comes with an oversized black microfiber dust bag with the iconic Deleting Dull logo.

“With over 20 years of experience in the fashion and accessory industry, I’m very excited about spearheading this new initiative and I look forward to taking the Fatboy brand to the streets around the globe,” stated Ms. Masters.

Fatboy® Sunglasses retail for $119.00 and will be available online at http://www.fatboyusa.com and in stores starting in mid-June.

If you’d like more information about Fatboy, please visit fatboyusa.com and facebook.com/FatboyUSA or email lauren(at)droesepr.com.

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About Fatboy USA:

Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy has been challenging the concepts of lifestyle products since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy brings energizing comfort and smiles to people in over fifty countries worldwide with a growing line of lifestyle products. Their identity is anchored in iconic European design mixed with a creative spirit and a sense of humor that extends into all of their product offerings. Fatboy is known for creating iconic products with a simple yet compelling idea reflected in their tagline, “Deleting Dull.” Their tagline aligns with what has remained the core of the Fatboy brand philosophy from birth, which is to design captivating product to evoke an authentic change in people’s minds for the better through the experience they have with their lifestyle product.

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Paula Masters
Fatboy USA
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