NSI International Relaunches the Iconic Toy Super Elastic Bubble Plastic®

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Super Elastic Bubble Plastic Was One of the Most Popular '70s and '80s Toys and Lets Kids Blow Colorful Plastic Bubbles They Can Play With

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NSI Interational has brought back Super Elastic Bubble Plastic – one of the iiconic toys of the '70s and '80s.

Super Elastic Bubble Plastic was one of those classic toys that every kid splurged on with their allowance, along with comic books and baseball cards.

Blow colorful plastic bubbles to juggle, catch and create with! NSI International Inc. has brought back one of the most popular old toys from the ‘70s and ‘80s – The Original Super Elastic Bubble Plastic®!

“This was one of my favorite toys growing up, and I wanted to introduce it to a whole new generation,” said Frank Landi, president of NSI. “Super Elastic Bubble Plastic was one of those classic toys that every kid splurged on with their allowance, along with comic books and baseball cards. It’s one of those rare novelty toys that take you right back to being a kid again. And now parents can share it with their own kids.”

Geared at ages 6 and up, Super Elastic Bubble Plastic is sold in sets with five tubes of bubble-blowing plastic in blue, red, green, pink and glow-in-the-dark, along with special straws and an EZ Blower. Just squeeze some colored plastic onto the end of a straw – or twist an entire tube onto your EZ Blower – and blow. The more you squeeze, the bigger your bubble.

“The bubbles are like lightweight balloons that you can play with,” Landi said. “They float through the air, like bubbles, but you can actually handle and play with them.”

Mix and match different colors to create one-of-a-kind designs. Use more than one bubble to build a cluster or creature, or blow one giant bubble to toss around.

“The coolest thing about Super Elastic Bubble Plastic is that you can blow crazy-shaped bubbles that are much bigger and way more fun than your typical ball or balloon,” said Brian Waldman, Senior Vice President of NSI. “Inflating your bubble and watching it grow into a unique shape is half the fun.”

Super Elastic Bubble Plastic will retail in sets from $2.99 to $9.99, and in a deluxe set purchased directly from NSI for $19.99.

For more information, go to SuperElasticBubblePlastic.com and follow Super Elastic Bubble Plastic on Facebook, Twitter, Instagram, Vine and Snapchat.

ABOUT NSI INTERNATIONAL INC.:
NSI International Inc. is a global marketer and manufacturer of innovative toys and children’s products under such established brands as Nickelodeon, Smithsonian and Oglo sports. NSI is headquartered in New York City, and its products can be found in thousands of retail locations in more than 30 countries around the globe. © 2016 NSI International, Inc. All Rights Reserved.

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Brian Waldman
NSI International, Inc.
+1 212-993-6228 Ext: 1008
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