Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
Pasadena, CA (PRWEB) June 18, 2016
VaxisHub announces the release of http://www.vaxishub.com on July 1, 2016. VaxisHub is a video email marketing platform designed specifically for insurance agents and brokers. Video emails enhance communication with clients when agents can't be there face to face. Personal videos are all about connection and conversations. Videos create emotional connections that drive brand loyalty.
Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. (Source) Video emails in combination with text and attachments are conducive to optimal communication. Most insurance agents do not use video in their interaction with clients. Video emails help them stand out from other agents that don't utilize the technology.
"People following directions with text and illustrations do 323% better than people following directions without illustrations." (Source). VaxisHub includes features that combine customized branding, text, video, and attachments. VaxisHub also includes video hosting, analytics to see when emails are opened, scheduling a time for the email to send, and ability to send to groups created by the member.
Co-founder Gary Howarth has been selling to Fortune 500 companies most of his career and wanted this technology to better connect with clients. He recently became and Amazon Best Seller author for his book, Your Amazing Itty Bitty Video Marketing Book, 15 Essential Keys to Becoming a Leader in Your Industry. Gary Howarth said "Insurance agents could benefit from the use of videos in their marketing to increase the level of trust between them and their clients, resulting in increased sales."
VaxisHub also conducts seminars on Video Marketing. The next seminar is in Pasadena at the Courtyard by Marriott on September 8.