Strategic Health Services Launches Staffing Model for Hospital Wellness Resellers

Share Article

Strategic Health Services and King's Daughters Health System kick off new sales initiative and expand commercial market opportunities with health and wellness in the workplace.

SHS logo

New Relationships. New Revenues.

We demonstrate value for our local employers via our SHS reseller platform, then when employees need a higher level of care, they come to us." - Matt Ebaugh, vp and chief strategy and information officer, King's Daughters Medical Center

Strategic Health Services (SHS) launches its new staffing program for hospital wellness resellers. SHS has entered into an agreement with client King’s Daughters Medical Center (KDMC) in Ashland, Kentucky to provide local sales and account management staffing to KDMC and has already hired a local sales representative. This partnership will create greater awareness for community employers of KDMC’s MyHealthSolutions (the private-label brand of the SHS health wellness product) as well as KDMC’s specialty care services.

“It is important we have feet-on-the-floor representation for our hospital’s prevention and wellness solution with our employers,” says Matt Ebaugh, VP and chief strategy and information officer for KDMC. “We have worked with SHS for our own employee wellness and reseller program, and they understand our market. With this new staffing program, SHS can now do the vetting, hiring, and training of our local reps which is so advantageous to us.”

SHS puts hospitals at the center of preventive care with its health wellness product. This health and wellness in the workplace market strategy enables KDMC and SHS to work together seamlessly in targeting local self-funded employers and offer claims analytics to guide employers in reducing healthcare costs. “Building these employer relationships is the cornerstone for delivering new patients to the KDMC network,” says Susan Plumer, VP of healthcare sales for SHS. “Sales and account managers in the local area will report to SHS so we can get them up to speed quickly to drive new revenues, not only for preventive care, but for other hospital services as well.”

SHS also provides wellness to KDMC’s internal employees, and Ebaugh plans to introduce gamification next year. "Inspiring people to course correct on unhealthy behaviors is the perfect fit for a game/ gamified solution," says Mike Tinney, Founder of FIX, SHS's gamification and challenge partner. "By integrating our sedentary disruption activities and walking challenges, KDMC will have another tool to inspire and motivate those employees who will most benefit from making a series of small, but meaningful daily behavior changes.”

“We are excited to extend our partnership with KDMC to help them generate new revenues and ensure future growth,” adds Plumer. “We plan to introduce our wellness solution and staffing model to other health systems and payviders as well.”

Strategic Health Services (SHS) links employers to hospitals by putting the local health system at the center of preventive care and providing health and wellness in the workplace. Employers reduce health care costs, hospitals drive new revenues, and communities get healthier. SHS also offers unparalleled sales and marketing outreach support, health coaching, and a comprehensive back office solution. SHS’ private-label technology helps employees change lifestyle-related behaviors, improve health, and sustain long-term health and wellness. Call 800-550-2427, or visit

Visit more to learn more about FIX, SHS’ gamification partner, and view A Step Ahead™ walking challenges and UtiliFIT® sedentary disruption activities.

King’s Daughters Health System, Ashland, KY, has over 4,000 employees and includes the 465-bed King’s Daughters Medical Center. The system also includes King’s Daughters Medical Specialties, an employed physician group; King's Daughters Medical Transport for medical facility transfers; and Kingsbrook Lifecare Center, a long-term care and short-term rehabilitation center. Call 606-408-4000 or visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kara Tarantino
since: 08/2014
Follow >
Strategic Health Services

Visit website