NEW YORK (PRWEB) June 15, 2016
Location intelligence company Cuebiq announced today that it has been accepted to become a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising.
All NAI members must meet stringent privacy requirements to become members of the organization. In order to join, Cuebiq had to demonstrate that all the data it collects and manages meets specific privacy regulations and that the company keeps personally identifiable information out of its data collection pool.
“The utilization of location data and location marketing is a growing part of digital advertising,” said Leigh Freund, president and CEO of NAI “Companies like Cuebiq demonstrate that it is possible to participate in this burgeoning space and still keep consumer privacy as a top priority. We look forward to continuing to work together, especially during this exciting time of rapid innovation in digital advertising.”
The NAI’s role is to help promote consumer privacy and trust by creating and enforcing high standards for responsible data collection and practices. Cuebiq’s membership demonstrates its commitment to privacy and allows the company to work alongside the organization to advocate and push for responsible advertising standards and self-regulation.
“Being selected as a member of NAI puts us in fantastic company,” said Antonio Tomarchio, founder and CEO at Cuebiq. “As a pioneer in location intelligence and insights, we have the opportunity to set an example when it comes to responsible data collection and privacy. We share the NAI’s viewpoint on the critical importance of respecting consumers’ privacy and are honored to be a member of their organization.”
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is headquartered in New York with offices in Italy and China.