Reward Paths Releases New Loyalty Guide: Ten Steps to Business-to-Business Loyalty

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Expands further into U.S. market with new web site at http://www.rewardpaths.com

Full service marketing firm specializing in business-to-business and consumer loyalty programs

Reward Paths

“By revealing the consumer inside B2B clients and customers, you can build relationships with them that last,” said David Harwood, President and CEO, Reward Paths. “Choosing the right partner to implement your B2B loyalty strategy is paramount to success.

Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. To help B2B marketers understand the steps to building enduring loyalty, Reward Paths, a leading loyalty marketing services firm now expanding its U.S. presence, has released a new Loyalty Tip Sheet especially for the B2B industry. Titled “The Consumer Inside: Ten Steps to Business-to-Business Loyalty.” The Tip Sheet is available for download on the relaunched Reward Paths web site at http://www.rewardpaths.com.

In B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of a business's customers can account for 90 percent of its profits. The good news: by identifying the key purchasers and influencers in a business's client organizations and then building relationships with them that mimic relationships in the consumer world, B2B marketers can increase the retention, yield, and lifetime value of their best customers. Here are the ten steps to finding the consumers inside B2B clients—and building loyalty that lasts:

1. Define the selling environment
2. Assess available customer data
3. Define and identify best customers
4. Define the program objectives
5. Choose the program structure
6. Develop a recognition and reward strategy
7. Segment the customer base
8. Mine data for actionable insight
9. Close the dialog loop
10. Measure success

The new Reward Paths web site at http://www.rewardpaths.com includes insights, case studies, and best practices for both B2B and consumer marketers. It also includes a complete overview of Reward Paths loyalty solution suites, including:

Design Paths: Experienced and affordable loyalty program design and consulting services that can help marketers navigate their way down the optimal loyalty path.

Technology Paths: A cloud-based, best-in-breed loyalty and reward management system that offers unprecedented choice, flexibility, and control.

Analytical Paths: A suite of analytical models and data-driven design tools designed to help uncover the unique customer DNA that delivers superior program results.

Communications Paths: A communications strategy and design services that deliver customer engagement across web, print, and mobile channels to drive superior program results.

Incentive Paths: Affordable, transparent and customer-friendly reward sourcing and design services that deliver compelling, unique and differentiating reward content.

“By revealing the consumer inside B2B clients and customers, you can build relationships with them that last,” said David Harwood, President and CEO, Reward Paths. “Choosing the right partner to implement your B2B loyalty strategy is paramount to success. Look for a partner with the most nimble, flexible, and affordable technology platform to ensure that you can focus your attention where it matters most—on your best customers.”

About Reward Paths
Reward Paths is a full service marketing firm specializing in helping companies design, enable and operate reward, loyalty and incentive programs for their customers and associates. Reward Paths offers affordable, best of breed technology especially well suited to the coalition and consumer marketplaces. The company also provides reward program services to B2B clients serving professional, institutional and trade audiences. Reward Paths LLC is majority owned by Incentive Solutions Limited (ISL) of Auckland, New Zealand. For more information visit http://www.rewardpaths.com.

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David Hardwood

David Harwood
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