Pick ’n Save, Copps and Metro Market Partner with Produce for Kids to Support School Salad Bar Initiative

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Campaign to increase children’s access to fresh fruits and vegetables every day at school lunch

Pick ’n Save, Copps and Metro Market are partnering with Produce for Kids® for a healthy eating-focused campaign.

The Produce for Kids campaign is part of the overall commitment from Roundy’s to support salad bars for local schools, an effort that is benefiting more than 50 schools in Wisconsin.

For the third consecutive year, Pick ’n Save, Copps and Metro Market are partnering with Produce for Kids® for a healthy eating-focused campaign, running in stores May 31 – July 12, to raise funds for the United Fresh Start Foundation’s partnership in the Let’s Move Salad Bars to Schools campaign.

The Produce for Kids® campaign is part of the overall commitment from Roundy’s to support salad bars for local schools, an effort that is benefiting more than 50 schools in Wisconsin.

During the campaign, Produce for Kids will offer shoppers in-store and online meal solutions, recipes and tips for families looking to embrace healthier eating habits. At produceforkids.com/saladbars, shoppers can enter to win a weekly grocery gift card giveaway. The healthy eating conversation continues with campaign supporters tagging their own recipes and ideas with the hashtag #produceforkids and sharing information on the campaign’s Facebook event page.

“It’s important to us to give our shoppers and team members the opportunity to help those in our very own communities,” said Steve Jarzombek, vice president of produce merchandising at Roundy’s. “We’re excited to partner with Produce for Kids and the United Fresh Start Foundation again to help bring Wisconsin schools more fresh fruits and vegetables.”

Shoppers are encouraged to add more produce to their grocery carts to help Pick ’n Save, Copps and Metro Market support salad bars for schools. Seven participating fruit and vegetable suppliers, Avocados from Mexico - Mexican Hass Avocados; Buddy Fruits®, Chiquita Fresh - Fresh Express® Packaged Salads; NatureSweet® Glorys® Tomatoes; organicgirl - good clean greens; Shuman Produce - RealSweet® Vidalia® Onions, will make a consumption-based donation to support the Let’s Move Salad Bars to Schools program, which has a goal to increase children’s produce consumption by donating salad bars to schools in local communities across the country.

“We are proud of our partnership with Pick ’n Save, Copps and Metro Market to help put nutritious salad bars in schools,” said John Shuman, president of Produce for Kids. “We are extremely proud of the $5.7 million we have raised thus far to support local children’s charities across the US, and we are excited to partner with the United Fresh Start Foundation to increase students’ access to and consumption of fresh fruits and vegetables every day at school.”

Schools interested in receiving salad bars can visit http://www.saladbars2schools.org for additional details and information about submitting an application.

“Thanks to Roundy’s and the Let’s Move Salad Bars to Schools campaign, we now have salad bars in all schools, and students have access to a variety of fresh fruits and vegetables every day,” said Judi Smith, School Nutrition Program Coordinator at the Sheboygan Area School District. “Without these donations, we would never have been able to afford salad bar equipment. We’ve transformed our meal program, getting away from cold and hot tray packs, to now having fresh self-service produce bars, which have greatly increased the quality of our meals. The students just love it.”

For more information about the Pick ’n Save, Copps and Metro Market and Produce for Kids campaign, visit http://www.produceforkids.com/saladbars. The site offers more than 300 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store specific campaign details, and healthy tips from real parents.

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About Produce for Kids®
Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $5.7 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit http://www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.

About Roundy’s
Roundy’s Supermarkets, Inc., a wholly-owned subsidiary of the Kroger Co. (NYSE:KR), is a leading grocer in the Midwest with over 23,000 employees. Founded in Milwaukee in 1872, Roundy’s Supermarkets, Inc., operates 154 retail grocery stores and 104 pharmacies under the Pick ’n Save, Copps, Metro Market and Mariano’s retail banners in Wisconsin and Illinois. Roundy’s is committed to helping the communities its stores serve through the Roundy’s Foundation. Chartered in 2003, the Roundy’s Foundation mission is to support organizations working to relieve hunger and helping families in crisis due to domestic abuse, neglect and other at-risk situations.

About the United Fresh Start Foundation
The United Fresh Start Foundation is focused exclusively on increasing children’s access to fresh fruits and vegetables and inspiring the next generation to “choose fresh” whenever, and wherever, eating their next snack or meal. Working with the produce industry, local non-profits, health care organizations, allied businesses and others, the United Fresh Start Foundation is committed to helping today’s youth achieve the public health goal of making half their plate fruits and vegetables in order to live longer, healthier lives. Join our movement to ensure kids everywhere are Growing Up Fresh! More information at http://www.unitedfreshstart.org/.

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Samantha Bartlett
Inspire PR Group
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