ASTRALCOM Issues New White Paper: Defines the Digital Journey to a New Home Purchase

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How Homebuilders Can Develop a Quicker Affinity and Deeper Engagement with Homebuyers

Using Content to Connect with and Engage Homebuyers throughout the Digital Journey to a New Home Purchase

ASTRALCOM, LLC today announced the completion and availability of their latest white paper, Using Content to Connect with and Engage Homebuyers throughout the Digital Journey to a New Home Purchase.

Based on a culmination of working with dozens of BUILDER 100 homebuilders over a 20-year span, gaining valuable insight and knowledge, testing their theories in real market circumstances and learning from other industry professionals and thought leaders, ASTRALCOM’s new whitepaper is a direct result of delivering above industry-standard results in content strategy, conversion marketing and customer acquisition for homebuilder clients.

Using Content to Connect with and Engage Homebuyers throughout the Digital Journey to a New Home Purchase advises that while the overall psychological process of consumers buying a new home and homebuilders selling a new home hasn’t changed, how consumers interact with homebuilder brands has. Moreover, the whitepaper points out that the ways and means – the customer touchpoints – that consumers use to engage with brands is a fluid and constantly changing environment. It is this fluidity, that hampers and confounds marketers as they search for some method to the madness.

The white paper plainly draws out the homebuyer journey via customer touchpoints and defines which channels are best at reaching homebuyers along these touchpoints toward a new home purchase.

The document further serves as a roadmap for homebuilders to aid in accomplishing the following fundamental objectives when creating content marketing strategies:

·     Understanding the homebuyer journey.
·     Recognizing channel syntax: What channels and when?
·     Defining appropriate content: Which content goes where?

ASTRALCOM’s premise is that by employing the strategies and tactics noted in the document, homebuilders will develop quicker affinity and cultivate deeper engagement with homebuyers throughout the online journey to a new home purchase.

Download a FREE copy of Using Content to Connect with and Engage Homebuyers throughout the Digital Journey to a New Home Purchase from ASTRALCOM’s website.

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About ASTRALCOM® ASTRALCOM Integrated Media Services (http://www.astralcom.com) is an Integrated Media Services Organization that develops and implements strategic solutions using web, search, social, mobile, content and print tactics and is a multiple award-winning agency named as one of the Top 10 Most Dependable Design Firms in California.

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Richard Bergér
ASTRALCOM
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