Zipari Launches InsureCX Customer Experience Product at AHIP Institute 2016

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Allows insurance carriers to improve customer experience and automate industry-specific CRM workflows

When reviewing the field of technology vendors, Zipari provided the most extensive CRM integration

Zipari launched InsureCX, a holistic way for insurance companies to visualize consumer behavior, built on the company’s Customer Experience (CX) Platform. Attendees at the insurance industry’s AHIP Institute 2016 conference in Las Vegas are the first to see the new offering.

InsureCX provides real-time visibility into the customer experience of health plan members. In particular, it focuses on communication with millennials, and expanding brand awareness and satisfaction. The software as a service (SaaS) solution helps carriers rapidly improve member sentiment, and increase the likelihood of members renewing.

“InsureCX leverages customer journeys and consumer pain points, provides out-of-the-box insurance workflows and rich member views that drive up overall member sentiment and value,” said Zipari CEO and Co-Founder Mark Nathan. “The built in workflows allow companies to consistently and efficiently respond to member issues including questions about claims, ID cards, billing, appeals, grievances, and other insurance-specific processes. InsureCX can also be used by sales and marketing teams to view the status of member-driven workflows such as shopping, searching for a provider, and participating in wellness programs.”

“When reviewing the field of technology vendors, Zipari provided the most extensive CRM integration,” said Canopy Health Chief Marketing Officer Tracy Feigan. "By allowing us to see all our lead activity in great detail, Canopy can rapidly make marketing adjustments based on analytics through the critical open enrollment period”.

InsureCX’s deep integration with shopping tools, including Zipari’s individual and group shopping products, gives insurance carriers the ability to see real-time status of shopping behavior, and make automated marketing decisions based on predictive analytics.

InsureCX is installed on top of CRM systems such as Salesforce, Microsoft Dynamics, and SugarCRM. InsureCX for Salesforce is available through today’s launch and will be demonstrated as part of the AHIP breakfast session “Leveraging Customer Experience Technology to Become a Trusted Brand” on Thursday, June 16th at 7:30am. Demonstrations are also available at Zipari’s booth (#242) on Wednesday, June 15th and Thursday, June 16th, or by request at

About Zipari
Based in Brooklyn, New York, Zipari,is a technology startup that develops solutions for carriers to engage with consumers in new and innovative ways. Powered by consumer analytics, Zipari’s insurance-specific Consumer Experience Platform and CRM Applications provides carriers with real-time insights into consumer behavior at every touch-point, allowing them to provide a seamless customer experience.  

About Canopy
Canopy Health Insurance is purpose-built specifically for today's health insurance environment. Headquartered in Denver, the company focuses on individual consumers and is designed to be efficient, different and connected through innovative and best-of-breed technology and services. The leadership team consists of experienced executives in the managed care, technology, and consumer marketing industries.

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Janelle Taylor
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