“Handloom textiles were such a key part of my childhood and they just disappeared when I moved to the US. I’ve been looking for a way to bring these rich colors and intricate patterns into my modern fashion aesthetic."
San Francisco, CA (PRWEB) June 15, 2016
FABRIQ, a brand new line of modern handbags made with authentic hand woven textiles from eastern India, is currently live on Kickstarter and raising funds to bring the project to life.
FABRIQ founder - Mitali Pattnaik and creative director – Bryna Hubbs come from very different backgrounds but met in San Francisco and connected over their shared love of sustainable fashion.
Mitali grew up in Orissa (also spelled Odisha), India - a state known for its beautiful handloom sarees. She came to the US for college and after graduating with a computer science degree and an MBA, Mitali has built a successful career as a technology executive, working for Microsoft, Google, and Twitter. Her love for the handloom textiles of her childhood stayed with her and she has longed for a way to see these beautiful woven patterns used in modern designs.
"As a child growing up in India I was surrounded by handloom textiles - all the sarees that my mother and aunts wore were Orissa handloom, our bedspreads, even table napkins!,” says founder Mitali Pattnaik, “Handloom textiles were such a key part of my childhood and they just disappeared when I moved to the US. I’ve been looking for a way to bring these rich colors and intricate patterns into my modern fashion aesthetic. When I met Bryna and saw the line of handbags she had produced, I immediately knew that's what we needed to do."
Bryna Hubbs is a Bay Area native, artist, fashion designer, and creative director of FABRIQ. After earning her Bachelor of Arts at UCLA, and then attending the Fashion Institute of Design and Merchandising for a degree in Product Development, Bryna spent 7 years designing and producing her own line of handbags under the brand name Bryna Nicole. Her bags were sold nationwide, from Urban Outfitters to Nordstrom, and even made an appearance on Blake Lively’s arm in Gossip Girl.
Together, Pattnaik and Hubbs have created FABRIQ, a brand dedicated to bringing authenticity and sustainability to fashion. Every product tells a story but much of the fast fashion today has lost its connection to the materials, places, and people that made it. FABRIQ hopes to change that.
To ensure a seamless campaign and brand launch, FABRIQ debut capsule collection is made up of 2 main styles - the Maya clutch and the Aruna cross-body - in multiple colorways. Both bags are trimmed with vegetable-tanned Italian leather, ethically sourced by vendors based in California. The body of each style uses hand-woven ikat fabric, sourced directly from weaver co-ops in Orissa, India. The selected fabrics are each original, and limited in quantity, as they are woven by hand in the traditional customary designs and patterns unique to this region of India.
"Authenticity and sustainability are key for us. We source all our materials and manufacture our bags with these values in mind. Our handloom textiles are sourced directly from weaver co-ops in Orissa, India,” says Hubbs, “All our leather is vegetable-tanned Italian leather, ethically sourced from a US-based supplier. And we directly oversee manufacturing of our bags at a small family-owned factory.”
In addition, FABRIQ has decided to donate a portion of all future sales of FABRIQ bags, to a non-profit organization called Educate Girls. Educate Girls is based in India and works at the grassroots level – both in urban slums and in poor rural areas - to keep girl children enrolled in school.
FABRIQ is currently live and available to support on Kickstarter: http://kck.st/1Uh8tdW
FABRIQ, LLC, is a mission-driven fashion accessories company, founded in 2015. Launching in Summer 2016, FABRIQ's first product line consists of unique, modern handbags made with hand woven textiles from India. With this and future products, FABRIQ hopes to enable handloom artisans across India to find new demand for their craft. Founder Mitali Pattnaik is a technology executive and entrepreneur with many years of experience managing product lines at Twitter, Google, and Microsoft. Creative Director Bryna Hubbs is a successful fashion designer who previously designed and managed her own line of handbags, carried at major retailers across the country.
For more information on FABRIQ please visit http://www.shopfabriq.com