New Online Community Platform Offered in Canada

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Leger and Passenger Partner to Introduce the Powerful FUEL CYCLE Platform

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The Passenger FUEL CYCLE platform is the new generation of Online Community platform using quantitative, qualitative and social listening solutions providing real time reliable information and market research insights to companies

Passenger Inc., a global technology firm that provides companies with a 360-degree view of their customers, announced today that Leger, the largest Canadian-owned market research and polling firm, became a strategic partner to provide online community solutions to its clients.

As a strategic partner, Leger has expanded its offerings to include FUEL CYCLE by Passenger, a community platform that helps brands engage customers via ongoing conversations that take the pulse of consumer attitudes, behaviors and trends.

“FUEL CYCLE by Passenger is the new generation of Online Community platforms using quantitative, qualitative and social listening solutions providing real time reliable information and market research insights to companies” said Jean-Marc Léger, CEO of Leger. “FUEL CYCLE by Passenger is a great fit not only for our clients, as they seek to stay in closer touch with their customer bases, but also for any Canadian company who wishes to engage with a community. We look forward to a long and mutually beneficial relationship with Passenger.”

“As a leader in market research and public opinion in Canada, Leger is known for its deep experience in delivering accurate data and smarter insights to their clients” said Bahram Nour-Omid, Chairman of the Board, Passenger. “FUEL CYCLE by Passenger dovetails into Leger’s offerings, broadening the scope of information Leger’s clients can receive. We’re confident that Leger’s clientele will gain valuable insight from our branded community offerings, powered by our FUEL CYCLE technology.”

About Passenger
Passenger’s enterprise-grade SaaS-based online community platform, FUEL CYCLE, gives brands exactly what they need to know about their customers in real-time, with 360-degrees of knowledge - not as data points, but as people, buyers or prospects. With the voice of the customer at their fingertips, our customers are empowered to make decisions that increase both revenue and long-term customer loyalty.

About Leger
Leger is the largest Canadian owned marketing research and polling firm, with 400 employees in seven offices in Canada and the US. Leger also owns, Canada's largest web panel with over 400,000 members, and Leger Metrics, a North American leader in measuring real time customer experience. Visit for more information.

Press Contacts
Passenger: Brandon Hill, (801) 856-2088, bhill(at)passengerinc(dot)com
Léger – The Research Intelligence Group: Éric Chalifoux, (514) 885-4438, echalifoux(at)leger360(dot)com

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Brandon Hill
since: 07/2009
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