Wisdom Natural Brands Answering Rise in Requests for Stevia Ingredients

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Stevia manufacturer engineering non-caloric stevia sweetener taste profiles for product ingredient applications.

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With the popularity of natural sweeteners used as ingredients in manufactured products, Wisdom Natural Brands has seen an increase of over 25 percent in manufacturer requests for proprietary sweetener formulations.

Consumer outcry for products with reduced or no sugar is getting louder and stronger. Wisdom Natural Brands® (WNB) is stepping up to provide manufacturers, both large and small, with plant-derived sweeteners, including stevia, to meet this increased need in the marketplace.

“Rather than have only discrete sweetener ingredients, which are the same for all manufacturers and must combine with all food and beverage preparations in the same way, we develop specific compositions of sweeteners to meet a particular manufacturing customer’s goals, ingredients, and process with a sustained, excellent taste profile,” said Sai Prakash Chaturvedula, Ph.D., the Chief Scientific Officer of Wisdom Natural Brands. “In so doing, each sweetener formulation can become specific to that manufacturer, and no other company will have the exact sweetness formula as another.”

With the popularity of natural sweeteners used as ingredients in manufactured products, WNB has seen an increase of over 25 percent in manufacturer requests for proprietary sweetener formulations. Recently the Health and Human Services (HHS) recommendation states that Americans reduce the amount of sugar to 10% or less of all calories in their diets, Dr. Prakash expects that number to continue increasing as more brands and manufacturers strive to find new ways to reduce or eliminate added sugars in their products.

Dr. Prakash and his associate Rao Svereni, Ph.D. have decades of experience with stevia, monk fruit, and other conventional and organic sweeteners, including various sugars, which can be utilized and combined into proprietary formulations, if so desired. WNB provides complete support throughout formulation and product development and can perform qualitative and quantitative analyses, and testing on both raw materials and finished products, as well as degradant stability, solubility, and shelf life studies, along with product applications.

WNB is well known for its consumer package goods: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® energizing herbal teas. The international award-winning company also provides uniquely formulated conventional and organic sweetening options to enhance the flavor of food, beverages, pharmaceuticals, and nutritional supplements. Wisdom’s ingredient division follows the company’s mission of making the world a sweeter place by helping to reduce and eliminate added dietary sugars.

About WISDOM NATURAL BRANDS ®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected and award-winning consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the natural stevia sweetener with zero calories, zero carbohydrates, a non-glycemic response, no sugars and no artificial ingredients. The only stevia brand to be named a Top Wellness Company and to consistently win numerous global awards for taste and innovation, SweetLeaf is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf Stevia® Shaker jars for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for on-the-go use. SweetLeaf Stevia® Sweetener is available in both natural and QAI certified organic. Offering consumers additional high-quality choices, SweetLeaf Organics are sold in 35 and 70 count packet boxes and shaker jars. SugarLeaf®, also by Wisdom, bonds SweetLeaf Stevia® and cane sugar for a low-calorie sugar alternative that is perfect for baking and cooking. SugarLeaf has 2/3 fewer calories than sugar. SweetLeaf® Liquid Stevia Sweet Drops™ add flavor without calories or carbohydrates to favorite foods and beverages. Sweet Drops™ also have no artificial ingredients. SweetLeaf® Water Drops™ add delicious natural flavor to plain or sparkling water. For more information about SweetLeaf products, recipes, the new SweetLeaf cookbook, Cooking with SweetLeaf Stevia®, and more, visit ShopSweetLeaf.com.

Wisdom of the Ancients® herbal teas, from energizing Yerba Maté Royale® to calming Rooibos and Sympacho®, are available in tea bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

Wisdom of the Ancients also produces Cream of Coco™, a natural, sustainable bar soap derived from Mbocaya, an edible nut grown on the Paraguayan coco tree. Cream of Coco is great for all skin types and is ideal as a face and body wash. It’s even gentle enough for hand washing delicate fabrics.

SweetLeaf and Wisdom of the Ancients products can be purchased online at ShopSweetLeaf.com or at grocery and health food stores throughout the U.S. and Canada.

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Taylor Bentall