Consumers react well to brands which are brave enough to try something a bit different, which is why it’s often companies with inventive, forward-thinking campaigns that gain the competitive edge.
London, England (PRWEB UK) 16 June 2016
The importance of creativity is explored in detail in a new blog post by the London School of Marketing. Creative campaigns make a big impact, boosting brand recognition, building trust and generating interest in a product or service, the post explains.
Anton Dominique, LSM’s chief marketing officer, said: “When it comes to successful marketing campaigns, few skills are as valuable as creativity.
“Consumers react well to brands which are brave enough to try something a bit different, which is why it’s often companies with inventive, forward-thinking campaigns that gain the competitive edge.”
The blog post looks at successful creative campaigns, including Coca-Cola’s radical rebrand, when its products were united under a new strap-line, ‘Choose Happiness’ – a simple, innovative move which resulted in a significant rise in sales. The post also looks at Listerine’s ‘Feel Every Smile’ campaign, which involved an app designed to alert blind people to when they were being smiled at.
Readers are also given an insight into some of the skills which Marketing MA students develop, including analysing trends, critical reflection, understanding the consumer and teamwork.
The full blog post, including a more detailed look at how studying for a Masters in marketing can help students to think outside the box, can be viewed here. The internationally recognised courses and qualifications offered by the school, including its Masters in Marketing and Innovation, can be viewed at http://www.londonschoolofmarketing.com/our-courses.
London School of Marketing delivers accredited marketing and business qualifications, and offers professional courses from recognised professional bodies such as CIM, EduQual and academic qualifications on Marketing, Business, Finance, Law and HRM from Anglia Ruskin University and The University of Northampton. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning.