HFTP & Interactive Sites Collaborate with Signal360 at HITEC 2016 in New Orleans

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Proximity enabled engagements made possible by a collaboration of hospitality experts

Signal360, the leader in beacon and proximity technology, is pleased to announce a collaboration with Hospitality Financial and Technology Professionals (HFTP®), host of the world’s largest hospitality technology show: HITEC. The HITEC conference combines the hottest new technologies, with the brightest minds in hospitality to produce a multi-day event that offers a combination of education sessions and expert tech talks, with an unparalleled expo showcase.

HFTP’s collaborator, Interactive Sites has been an innovator in the hospitality technology space for over 20 years, delivering cutting-edge products and online solutions with an unwavering focus on hospitality. Interactive Sites has been the mobile solutions partner behind the HITEC app since 2014. Using their experience in driving brand awareness, revenue generation, and promotion, for the Interactive Sites made the decision to partner with Signal360 for the 2016 conference to showcase beacon technology and deliver a forward-thinking attendee experience throughout the event.

Interactive Sites has integrated the Signal360 SDK into the 2016 HITEC mobile app to establish stronger communication with attendees and exhibitors. Mobile users will receive notifications and information throughout the conference, including schedules, upcoming events, vendor/sponsor information, and dynamic gamification. The partnership was a transition from a previous proximity provider in order to deliver a more robust experience throughout the conference and at off-site events.

Signal360’s beacon technology and proximity marketing capabilities has been used across multiple industry verticals, including hospitality, sports, and retail.

“We made the decision to migrate to the Signal360 platform because of the team’s unique expertise in hospitality technology,” said HFTP CEO Frank Wolfe, CAE. “We are excited about all the solution will offer our guests at the event.”Signal360 is continuously pushing the boundaries of beacon technology through the combined delivery of patented BLE and audio, delivering notifications and driving analytics through physical beacons and broadcast media.

Ben Teplitsky, VP, Business Development & Strategic Accounts at Signal360 noted, “We are thrilled to work with both HFTP and Interactive Sites. Each year--every year--the HITEC show is where all of the hospitality brand and technology leaders come to learn about, vet, and implement the most innovative strategies for the next generation of hoteliers. Mobile innovation is the driver of guest experience and this partnership will elevate the engagement strategy of the 2016 HITEC attendees. ”

About Signal360:

Signal360 (previously Sonic Notify) is the leader in proximity engagement, offering a turnkey platform of proprietary beacons, an SDK (that support both our patented audio and BLE signals), a comprehensive CMS and other proximity based notification capabilities including onsite retargeting.

With beacons, geofence notifications, retargeting capabilities based on in-location activity, robust analytics and more, we combine technology and context to optimize proximity engagement at the right place, at the right time, to the right audience. Signal360 has proven success in sports, retail, hospitality and events, and brings a unique approach to the beacon market. Rather than selling hardware, we offer a scalable solution that includes hardware + the ideation, strategy, content creation and installation & maintenance necessary to deploy effective and engaging campaigns.

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Lauren Cooley
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