Derek Hibbard Joins the Fiction Tribe as Chief Client Success Officer

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New Hire Brings Expertise in Enterprise Demand Marketing Programs

The Fiction Tribe, a global, multi-discipline creative agency, has hired Derek Hibbard as Chief Client Success Officer. Hibbard, former Senior Director of Marketing at NetEnrich and a 14-year veteran of Cisco Systems, will apply his unique expertise to help strengthen and grow The Fiction Tribe’s roster of Fortune 500 technology clients that currently includes Cisco, VMware, EMC, HPE, Intel, Cognizant, and FireEye.

“At The Fiction Tribe, our clients always work with the A-Team. In bringing Derek on board in this new role, we’re doubling down on that promise and that commitment to our clients,” said Michael Caplan, agency co-founder. “We recognize that clients have a choice when it comes to selecting an agency partner, so adding an experienced marketing veteran like Derek to the team helps us differentiate and reinforce the unique value we offer our clients.”

In his career to date, Hibbard has successfully driven global demand for IT, Cloud, and Networking products and services. His proven lead creation, field marketing, and partner marketing strategies have generated more than $1 Billion in opportunity value. “Derek understands that management teams expect results and a return on their marketing dollars – and that is exactly what he has been delivering for 20 years,” said James Rice, co-founder of The Fiction Tribe. “Derek’s wide range of marketing expertise and his successful track record for producing results will deliver immediate impact to our roster of world class technology brands.”

After nearly two decades of accomplishments working in-house for some of the world’s most recognized brands, Hibbard is eager to make the switch to a creative agency where he can have an even broader impact. According to Hibbard, choosing The Fiction Tribe was the easy part. “I met Mike and James almost 12 years ago when they worked on a project for Cisco with me. I enjoyed that experience and the resulting business outcomes so much that I have been working with them ever since. I’m excited to partner closely with their team and amazing roster of clients to deliver results.”

About The Fiction Tribe

The Fiction Tribe is a global, multi-discipline digital creative firm that moves the business needle for clients. From product launches and sales enablement to channel partner marketing and demand creation, The Fiction Tribe develops multi-layered, digital programs that activate customers and prospects. The Fiction Tribe, headquartered in Portland, Oregon with a full-service production studio in Santa Clara, California, can be found online through The Fiction Tribe website, LinkedIn, Vimeo, and Pinterest.

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