27 % of EU workers think that they would not be able to do the same job until the age of 60. We need to improve the working lives of all generations of workers, promoting sustainable work and healthy ageing.
(PRWEB UK) 21 June 2016
The network of official campaign partners is made up of European and international companies and organisations representing a variety of sectors including employers’ and workers’ federations, technology platforms, non-governmental organisations and multinationals. Campaign media partners have also joined to help raise awareness via their publications and the Internet.
The Healthy Workplaces for All Ages campaign focuses on sustainable working lives in the context of Europe’s ageing workforce. Prevention throughout the working life is a key message, with risk assessment as the basis of preventing workplace accidents and diseases, combined with rehabilitation, return to work and life-long learning.
Dr Christa Sedlatschek, Director of EU-OSHA, explained the importance of the campaign partners: ’27 % of EU workers think that they would not be able to do the same job until the age of 60. We need to improve the working lives of all generations of workers, promoting sustainable work and healthy ageing. And risk prevention will be the core of this. By joining the 2016-17 campaign, organisations can lead by example and be at the forefront of implementing practical solutions for age management in the workplace. Their input is essential for bringing the campaign to the broadest audience possible.’
The first wave of official campaign partners to get on board is largely made up of organisations that have renewed their commitment following their successful participation in the 2014-15 Healthy Workplaces Manage Stress campaign. They stand to benefit from the many advantages that the partnership offers including increased visibility, campaign tools and materials, networking and learning exchange.
In explaining their expectations as an official campaign partner, Luca VISENTINI, General Secretary of ETUC (European Trade Union Confederation), said that: ‘ETUC expects the campaign to raise awareness on the necessity of involving workers and safety committees to improve prevention throughout ages and workplaces and of the need for actions on the legislative level to improve working conditions in Europe.’
Regarding his organisation’s participation in the campaign, Markus J. BEYRER, Director General of BUSINESSEUROPE, said that: ‘We need to look at how workers can remain in employment longer, in good health, and productive over the course of their working lives. At the same time, we should avoid generalising and stereotyping people according to age. We hope that the campaign will assist employers by providing them with useful information and tools in this respect.’
Official campaign partners also have the opportunity to partake in numerous events and activities, among which is the chance to compete in the special campaign partners’ category for the Healthy Workplaces Good Practice Awards. Good practice exchange events organised by the partners themselves will also be held regularly throughout the campaign. They are an occasion for organisations to discuss and learn from each other about successful OSH management practices in relation to ageing in the workplace. The campaign foresees a second wave of partners coming on board in autumn 2016. EU-OSHA encourages interested parties to apply online until September 2016.
The media partners who have joined the campaign so far comprise journalists and editors involved in OSH across Europe, who use their networks and print, online and social media channels to help promote the campaign and its messages. They also organise events, include campaign material in training courses, promote the European Good Practice Awards competition and encourage nominations.