The Best Conversion Rate Optimization Software According to G2 Crowd Summer 2016 Rankings, Based on User Reviews

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G2 Crowd finds Instapage tops overall satisfaction ratings while Google Analytics earns highest overall market presence score

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G2 Crowd, the world’s leading business software review platform, today released the Summer 2016 Conversion Rate Optimization Software Grid report to help businesses make the best conversion rate optimization technology decision. Google Analytics, Instapage, Visual Website Optimizer, Optimizely, and KISSmetrics were named Leaders in the report, receiving strong customer satisfaction scores with a large market presence.

Monetate, Leadpages, Unbounce, Marketizator, and Convert Experiments were named High Performers in the report, earning strong customer satisfaction marks with smaller market presence scores. Instapage earned the highest overall satisfaction score, while Google Analytics earned the highest overall market presence score.

The Grid leverages customer satisfaction data reported by authenticated users along with vendor market presence determined from social and public data. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender or Niche.

Key Findings:

•Strong variation testing — Variation testing features received the highest average scores throughout the entire Conversion Rate Optimization category. Products rated highly for features such as A/B testing (avg. 91 percent), which users cited as an invaluable tool for testing the impact of optimization efforts.

•Easy does it — Users expressed a need for straightforward, easy-to-use products and appreciated those that offer a WYSIWYG (What You See is What You Get) editor. However, only one-third of the products featured in the report received a rating of 85 percent or greater for that feature.

•Feature variety — Some conversion rate optimization products offer a wide variety of optimization tools, while others offer a more limited set of features, such as landing pages or A/B testing only. Users appreciated both products that offer a comprehensive package of Conversion Rate Optimization (CRO) tools as well as those that offer very targeted, specific products that address a single need well.

About the Conversion Rate Optimization Software Grid report:

•The report is based on more than 590 reviews written by business professionals.

•Of the 54 products listed in G2 Crowd’s Conversion Rate Optimization category, the ranked products each received ten or more reviews to qualify for inclusion on the Grid.

About G2 Crowd, Inc.

G2 Crowd, the world’s leading business software review platform, leverages more than 80,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Monthly more than a half-million people visit G2 Crowd’s site. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to

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