Glow Concept Announces Acquisition of Cult Beauty Brand, Laqa and Co.

Share Article

This acquisition further grows Glow Concepts’ portfolio of indie beauty brands.

News Image
Laqa and Co. is a perfect compliment to our rapidly growing wholesale business.

Glow Concept is pleased to announce it has acquired indie favorite Laqa and Co. in a deal that includes both cash and stock. Laqa and Co., winner of the 2014 Packaging Award, was founded in 2011 by Nicole Lee and Georgina Hofmann. The beauty brand sells color cosmetics and is known for its distinct packaging featuring the works of up-and-coming artists. Most of the Laqa and Co. team will remain on board for the foreseeable future with co-founder Nicole Lee assuming the role of vice president of sales for Glow Concept, the now parent company. Laqa and Co., co-founder, Georgina Hofmann will continue to act as the brand’s creative director.

“Laqa and Co. is a perfect complement to our rapidly growing wholesale business. It brings over 150 retailers to the table along with a track record of innovation. The brand continues to forge powerful relationships with its consumers and boasts higher than average repeat purchases. We’re excited to grow this business both digitally and with our retail partners” says Glow Concept CEO Natalie Mackey.

Financo identified and presented the opportunity to Glow Concept and acquisition financing was provided by Manhattan based Luna Cap Ventures.

"Glow Concept has developed strong brand and marketing tactics in addition to amazingly efficient supply chain partnerships giving them an edge over industry leaders. We look forward to our future success and a great partnership going forward,” says Luna Cap Managing Partner Paul Capon

Glow Concept also owns millennial beauty brand WINKY LUX, a concept color brand that launched in 2015 with big influencer partnerships (most notably with YouTube mega star Marzia Bisognin aka CutiePieMarzia; @itsmarziapie and Instagram sensations The Betches @betches). The parent company specializes in hyper growth brands that target web-savvy young customers. With a unique concept-to-consumer model, the company launches new products up to six times faster than industry average.

The Laqa and Co. offices have been relocated to the Glow Concept headquarters in the Lower East Side of Manhattan.

Media Contact: Brandsway Creative
Kelly Brady KB(at)Brandswaycreative(dot)com
Karin Finnstrom KF(at)Brandswaycreative(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Karin Finnstrom
Visit website