Reality Shares Awarded ‘Most Innovative ETF - Americas’ by for its DIVY ETF

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Reality Shares DIVS ETF (Ticker: DIVY) named a winner of the ‘Most Innovative ETF – Americas’ Award by

Reality Shares

The Reality Shares DIVS ETF (Ticker: DIVY) was recently named a winner of the ‘Most Innovative ETF – Americas’ Award by at the 12th annual Global ETF Awards, citing its unique ability to isolate and access the dividend growth rate of large-cap companies. DIVY seeks to be a low volatility absolute return strategy accessing the pure dividend growth rate of large cap companies while seeking a return uncorrelated to stock price and equity market movement. The Fund seeks to provide all investors with access to an institutional-grade dividend growth strategy. "We believe our forward-looking approach to dividend growth investing is unique. The DIVY ETF seeks to provide investors and investment advisors with an innovative tool for investing in a strategy that accesses the dividend growth rate, without the risks associated with exposure to stock price volatility," commented Eric Ervin, Co-Founder, President, and CEO of Reality Shares.

As the first ETF of its kind, DIVY allows investors to participate in dividend growth rate changes untethered to the underlying market noise and price movement. Historically, the aggregate dividend growth of the S&P 500 has delivered positive returns in 41 of the last 44 years while exhibiting lower volatility than the broad market. [1] After receiving the ‘Most Innovative ETF – Americas’ award, Ervin continued, “DIVY really is one of the most ground-breaking ETFs on the market. At Reality Shares, we are solely focused on dividend growth investing and are excited to be offering investors several new and innovative ways to access the investment benefits of dividend growth.” In addition to DIVY’s dividend growth rate strategy, Reality Shares also offers ETFs based on the proprietary DIVCON dividend health rating system that ranks dividend payers based on the probability of them growing or decreasing their dividends in the next 12 months. Reality Shares was also honored as the ‘New ETF Issuer of the Year’ by in 2014 and was a finalist in three categories in 2015 including Best Index Provider, Best Index for its innovative DIVCON dividend ranking methodology, and Best Index Provider Website for its Reality Shares Advisors website.

For more information and a copy of the Fund’s prospectus, please click here or call (855) 595-0240.

About Reality Shares
At Reality Shares, we focus solely on dividend growth investing and offer a range of ETFs pinpointing and capitalizing on investments in the stocks most likely to increase their dividends. Our proprietary DIVCON model systematically ranks companies’ future dividend growth prospects based on seven quality factors that are correlated to dividend growth. DIVCON was designed to also help avoid the stocks more likely to cut their dividends. Our rules-based, forward-looking methodology sets us apart in the market and allows investors to access and harness the power of dividend growth investing.

Access tomorrow’s dividend growth… today.

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This material is prepared by Reality Shares, Inc. (“Reality Shares”) and is presented for information purposes only. This material does not constitute investment advice and should not be considered a solicitation to buy or an offer to sell securities. It does not take into account any investor's particular investment objectives, strategies, tax status or investment time horizon.

[1] Bloomberg, Compustat, Reality Shares Research 1972-2015 based on S&P 500 annual dividend growth

Investors should carefully consider the investment objectives, risks, charges and expenses before investing in Reality Shares ETFs. This and other information can be found in the Fund's prospectus, which may be obtained by calling 855-595-0240 or by downloading the file from Please read the prospectus carefully before investing.

The Fund may use a variety of investment strategies to achieve its investment objective, but generally invests in a portfolio of dividend swap contracts on the S&P 500 index. The contracts reflect current market expectations for future dividend payments on the index, and the value of the Fund’s portfolio is designed to change based primarily on changes in the expected dividend values reflected in the prices of the swap contracts. The Fund does not capture actual dividend payments, does not produce dividend income, and Fund returns may go down even when actual dividend payments rise.

There are risks involved with investing including the possible loss of principal. Investments in swaps, options, and futures and forward contracts are subject to a number of risks, including correlation risk, market risk, leverage risk and liquidity risk, which may negatively impact the Fund’s investment strategy and could cause the Fund to lose money. Please review the prospectus for other important risks regarding the Fund, as each of these factors could cause the value of an investment in the Fund to decline over short- or long-term periods.

DIVY seeks to produce long-term capital appreciation. Unlike more traditional products, the Fund does not seek returns based on appreciation in the stock market price of equity securities. This means that the returns on your Fund investment are not intended to correlate to the returns of the overall stock market (for example, the value of your Fund investment may go down when overall equity markets go up, or vice versa).

The Fund may invest in European and Japanese securities per the most recent prospectus. The portfolio manager is limiting the Fund to US securities as of the date of this press release and could be subject to change without notification.

ETF shares are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions and expenses will reduce investment returns. Market Price is based on the midpoint of the bid/ask spread at the close of the market and does not represent the returns an investor would receive if shares were traded at other times.

Reality Shares Advisors, LLC is the Investment Advisor. ALPS Distributors, Inc. is the Distributor for the Fund. Employees of Dakota are registered representatives of GrandFund Investment Group, LLC, and provide third party distribution services for Reality Shares. ALPS Distributors, Inc. is not affiliated with Reality Shares Advisors, LLC or Dakota.

Copyright © 2016 Reality Shares, Inc. All rights reserved.

RLT000425 Exp. 5/31/2017.

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Karen Labuca
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