Moz Wins the International Coach Federation WA State 2016 PRISM Award

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Moz was named the 2016 ICF Washington State Prism Award Winner at a Celebration of Organizational Coaching Excellence Ceremony at the Meydenbauer Center, Bellevue, WA on June 14, 2016. The nominees for the 2016 PRISM Award were Moz and Puget Sound Energy.

Celebrating the 2016 ICF WA State PRISM Award

The TAGFEE Code reflects the Core Values of Moz. Our goal is for everything we create and cultivate--our software, content, corporate culture, and relationships --to live up to the tenets of TAGFEE: Transparent, Authentic, Generous, Fun, Empathetic

The 3rd Annual ICF WA State PRISM Award is a celebration to honor organizations whose coaching programs achieve a standard of excellence for culture change, leadership development, productivity and performance improvement measured by ROE and ROI.

Two Washington State companies, Moz and Puget Sound Energy, met the rigorous International Coaching Federation standards for organizational coaching programs. The nominees were evaluated according to four criteria: 1) fulfilling strict professional standards, 2) aligning with key strategic organizational goals, 3) yielding measurable results, and 4) sustaining coaching programs within the organization over time.

Rebecca Clements, Vice President of Human Resources at Moz, accepted the 2016 PRISM Organization Award and as nominating coach, Karen Steckler, CPCC, PCC and founding partner of Halo Partners, accepted the 2016 PRISM Coach Award. Halo Partner Coaches: Meara Clark, Atika Scott De Martinville and Denise Rubin, ACC, were also present.

Moz is a technology company based in Seattle that builds marketing analytics and social metrics software. The company was founded in 2004 and employs approximately 200 people. The founders of Moz believe in coaching as a modality for driving change; specifically helping their people deepen self-awareness, enable and anchor learning, foster trust, and step into the best versions of themselves.

Moz offers a coaching benefit for all its employees, delivered by coaches from Halo Partners, LLC. The program has been ongoing for over three years. The program is both transformational and transactional. Its aim is to enable each employee to understand how they fit into this values-led organization, take responsibility for the behaviors that support collaboration, and enhance the impact they have on the organizational mission.

ICF Global adopted the PRISM Award in 2005 to recognize organizations that demonstrate how professional coaching benefits both people and results. This year saw the 3rd annual award from the ICF WA State Chapter, which will continue presenting the PRISM Award annually to organizations in Washington.

See the social media posts on the PRISM event.

About ICF Washington State

ICF Washington State is a Charter Chapter of the International Coach Federation formed in 1996. As a coaching community, ICF Washington State is committed to service with excellence, leading for transformative change and inspiring action that can be carried through with ease. Coaches foster collaboration for the future across the region within business organizations, education and government.

More information about the PRISM Award and the local ICF Washington State Chapter is available at:

Thank you to our sponsors:
Diamond Event Sponsors: InviteCHANGE, Lake Washington Human Resources Association, and Coaching Supervision Academy – North America.
Emerald Event Sponsors: Accomplishment Coaching and Erin Loman Jeck
Ruby Sponsor: Vera Whole Health
Thank you to Ceremony Sponsor: SeattleCoach

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Karen Fenstermacher

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