Louisiana Fish Fry Products Joins Brand Society’s Growing Client Roster

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Geo-located social media campaigns in Louisiana and southeast Texas will increase retail grocery sales of newly introduced and refreshed items

John Deutschman, Vice President of Sales & Marketing added, “We’ve turned to a company in our own region that has both the tools and the consumer package goods experience to succeed in a very competitive grocery space."

Brand Society, a New Orleans-based brand insights company that specializes in positioning, creative development and consumer communications to small and medium sized businesses, today announced it has added Louisiana Fish Fry Products as a client.

Brand Society will direct digital marketing campaigns using social media and re-targeting platforms in defined geography to increase consumer awareness and sales for newly introduced and refreshed items manufactured by Louisiana Fish Fry Products.

Louisiana Fish Fry Products is based in Baton Rouge, La., and was founded more than 30 years ago as an offshoot of a retail seafood operation, Tony's Seafood. Today, it is one of the fastest-growing family-owned food manufacturers in Louisiana, and makers of the nation’s number one selling fish fry.

The Brand Society campaign identifies new Louisiana Fish Fry Products customers. Focus is for a line a several refreshed boxed rice items that include classic Louisiana dishes such as jambalaya, gumbo, dirty rice, and red beans and rice. A consumer engagement promotion will allow participants to share content, provide feedback and reviews, and ultimately vote for favorite items with chances to win limited-time Louisiana Fish Fry Products prizes.

“This is an exciting time for Louisiana Fish Fry Products in that our business growth is promoting the opportunity for product and line item expansion,” said Richard Rees, Brand Marketing Manager of Louisiana Fish Fry Products.

John Deutschman, Vice President of Sales & Marketing added, “We’ve turned to a company in our own region that has both the tools and the consumer package goods experience to succeed in a very competitive grocery space. We look forward to working with Brand Society on not only our boxed rice mixes but on digital campaigns centered around rich cultural Louisiana behaviors such as family crawfish boils and fish fries.”

Louisiana Fish Fry Products joins a growing client roster list at Brand Society, including: Acme Oyster House, Bergeron Automotive, Blue Runner Foods, Allstate Sugar Bowl Crescent City Classic, Dat Dog, evamor Water, Legacy Kitchen, New Orleans Hamburger & Seafood Co, and New Orleans Coffee and Beignet Company.

“We’re a Louisiana firm that helps iconic regional brands grow,” said Troy Cox, Brand Society’s Managing Partner. “Our staff is built with seasoned associates who have worked both on the brand and agency side for consumer packaged goods companies, so we feel like the fit is perfect with Louisiana Fish Fry Products.”

About Louisiana Fish Fry Products
Proudly owned & operated by a Local Louisiana Family, Louisiana Fish Fry Products is home to America’s # 1 Selling Fish Fry and offers over 100 products, including breadings and coatings, boils, sauces, seasonings, and entrées to consumers nationwide. Founded in 1982, Louisiana Fish Fry Products is passionate about providing easy to prepare, flavorful, and versatile Louisiana food products that are perfect for folks who are “Cravin’ Cajun”! For additional information, visit LouisianaFishFry.com.

About Brand Society
Based in New Orleans, LA, Brand Society is a consumer insights and advertising firm with a focus on brand positioning and market planning. Our senior team has over 50 years combined experience in brand management roles with instantly recognizable consumer brands. That experience is leveraged to develop proven, innovative and executable marketing plans that help our partners grow.

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Troy Cox
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