Norwest Venture Partners Supports $3 Million Seed Round in kwik

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Takes “one-tap” smart button and delivery service to the next level by giving brands a direct relationship with their consumers.

Order any product with the push of a button

“kwik has the potential to fundamentally change the relationship people have with major brands,” said Ofer Klein, CEO and Co-Founder, kwik. “As the very first open ‘click and deliver’ service, we can work with any brand, retailer, or delivery service."

kwik, a service that allows customers to re-order their favorite products at the push of a button, announced today that it has closed a $3 million round of seed funding by Norwest Venture Partners, along with other institutional and individual investors. Kwik, an NFX Guild company, will use the funds to accelerate market availability via rigorous business development with brands, retailers, and home delivery services across the United States.

“kwik has the potential to fundamentally change the relationship people have with major brands,” said Ofer Klein, CEO and Co-Founder, kwik. “As the very first open ‘click and deliver’ service, we can work with any brand, retailer, payments processor, or delivery service, making it possible for all brands to better understand the needs of and develop deeper direct relationships with their consumers.”

kwik won the opportunity to engage in a pilot program with Anheuser-Busch during the AB InBev & ZX Ventures Startup Pitch Competition at SxSW. “The one-tap button from kwik makes the order process easy and painless, and ensures that our brand is always top of mind for our customers,” said Mike Raspatello, Former Director, Digital Innovation and Strategy AB InBev and current Global Director, Partnerships at ZX Ventures. “We are delighted to bring kwik to our home delivery partners to roll out the first ‘beer button.’”

Launched in 2015, kwik provides one-tap delivery for Domino’s Pizza, Huggies Diapers (Kimberly Clark), and Eden Springs Water in Israel. Customers simply register for a button, connect it to their home WiFi, choose their default product(s), and push the button to place their order. In seconds, a text message arrives for confirmation, and the product arrives shortly thereafter. Changing the order is also very simple, by clicking the “edit” in the confirmation message.

“kwik is entering this market at the right time,” said Sergio Monsalve, Partner, Norwest Venture Partners. “The concept of pushing a branded smart button to re-order a product has already been popularized by the Amazon Dash Button, but now the market is ready for more choice. kwik’s value proposition is that it takes an open approach to the order and delivery process, which provides consumers with a wider selection of home delivery options and brands with a turnkey way to implement direct to consumer delivery. We’re excited about their expansion in the US, and looking forward to seeing them take it to the next level.”

“Ofer and the team at kwik were in the NFX Guild Winter 2016 class and developed a unique open ecosystem that gives them network effects," said James Currier, Managing Partner, NFX Guild. "kwik lets brands interact directly with consumers in their homes while partners support them all along the supply chain. That open marketplace approach allows kwik to be a one-stop shop and empower many other companies to grow their businesses.”

kwik will participate in the Plug and Play Tech Center’s IoT Expo in Sunnyvale on June 23, 2016.

About kwik
kwik allows people to order their favorite product with a push of a button. Unlike existing solutions, orders can be delivered directly from ANY brand, retailer or home delivery service. kwik’s open end-to-end solution includes a smart IoT button, interface to payment and delivery systems, and analytics dashboard that enables brands to develop direct relationships with their consumers. Current customers include Domino’s, Huggies (Kimberly Clark), and Anheuser Busch.

Headquartered in Sunnyvale, CA with R&D in Tel Aviv, Israel, kwik is in advanced negotiations with some of the largest consumer packaged goods, food delivery, and retailers in the US. kwik is funded by Norwest Venture Partners, Plug and Play, SeventySix Capital, Correlation Ventures, Ecosystem Ventures, and other institutional and private investors. Learn more at

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