Chadwick Martin Bailey and Vivaldi Partners Group to Host Live Webinar on Social Currency: The New Brand Building Model

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Social Currency helps brands tap into consumer behaviors

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The next stage of digital transformation will require adopting a higher degree of customer-centricity and Social Currency will be key to doing impactful journey mapping and customer experience work.

Chadwick Martin Bailey (CMB), leading provider of data-driven market strategy solutions, and Vivaldi Partners Group, the global brand growth strategy firm, announced today they will host a live, complimentary webinar titled “Social Currency: the New Brand-Building Model" on Wednesday, June 22, from 12:30 PM to 1:00 PM Eastern Time. The webinar will offer expert commentary from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners Group, Brant Cruz, VP of CMB's Digital Media & Entertainment Practice, and Erica Carranza, CMB Account Director.

“Social Currency is a much broader and more relevant concept than social media. It involves activation strategies around expression, conversation, affiliation, and more. It brings a systematic way of building brands in a social and mobile world,” explains Erich Joachimsthaler. “The next stage of digital transformation will require adopting a higher degree of customer-centricity and Social Currency will be key to doing impactful journey mapping and customer experience work.”

Vivaldi Partners Group teamed up with CMB in a 90-brand study to uncover which consumer behaviors drive brand equity and to understand how consumers' interactions with brands and each other form their social and personal identities.

This webinar will cover the power of Social Currency to create successful brand strategies and answer the tough questions facing marketers and insights professionals today:

o    What do brands need to do in order to adapt?
o    How can brands keep consumers at the center of their digital transformation?
o    How can brands benchmark where they are now, understand why, identify the way forward, and track progress?

For more information and to register for the webinar, visit http://forms.cmbinfo.com/social-currency

About this research
Data were collected through research panel Lucid Research. Sample consisted of 18,000 U.S.-based respondents over the age of 18 and was weighted to reflect Census distributions on age and gender. The survey was conducted by Chadwick Martin Bailey and Vivaldi Partners Group in the spring of 2016.

About Chadwick Martin Bailey
CMB is an AMA Gold Top 50 market research and consulting firm partnering with a select group of the world’s leading brands to deliver critical insights for confident, strategic decision-making. CMB collaborates on game-changing initiatives, including brand health & positioning, customer journey & loyalty, market strategy, and growth & innovation.

About Vivaldi Partners Group
As a global leader in brand consulting and growth strategies, Vivaldi Partners Group unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. The firm is comprised of Vivaldi Partners, a strategic consultancy; Vivaldi Analytics, a research firm; Vivaldi Fifth Season, a design and digital brand-building agency, and Vivaldi E-Edge, its organizational development company.

Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize innovation and growth, and lead internal change and transformation through the development of people.

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Megan McManaman
@CMBInfo
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