Gimbal and Micello Sign Strategic Partnership Agreement for Indoor Maps Integration

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The partnership will result in Gimbal joining the Micello Marketplace and incorporating indoor maps into its mobile engagement and location analytics platform. The integration is expected to be complete and commercially available for customers by September 2016.

Micello and Gimbal today signed an agreement that will result in the integration of Micello indoor maps into Gimbal’s platform.

“Indoor maps and navigation is one of the most interesting and compelling use cases for beacons, and fills a void not met with traditional technologies,” said Jeff Russakow, President and CEO at Gimbal. “We are excited to partner with Micello to better enable venue owners to leverage our suite of best in-class proximity and location solutions to do just that, and create an opportunity for user experiences that bring unprecedented accuracy and convenience indoors.”

The integration will allow venue owners, like shopping malls, airports, stadiums, business campuses, hospitals, retailers and others to import Micello indoor maps into the Gimbal platform. Micello indoor maps will be used to track the location of deployed Gimbal Places (which include Bluetooth beacons) and to view real-time analytics in the context of the indoor map. Venue owners can also use their Gimbal deployment to enable real-time indoor navigation with Micello products.

“Micello and Gimbal have been collaborating for several years,” said Ankit Agarwal, CEO at Micello, “We’re excited to see the upcoming integration efforts and are convinced that indoor maps will be a powerful and important enabler for the Gimbal platform and ecosystem. Gimbal has great reach and is quickly becoming the platform of choice for our venue customers around the world.”

Interested venue owners should contact Micello to sign up for early access.

About Gimbal

Gimbal is the leading mobile engagement and location intelligence platform helping enterprises and mobile publishers to understand and engage customers. Our platform combines macro-location geofences and micro-location beacons with a cloud-based solution to build, manage and analyze location-first mobile experiences. Working with marquee enterprises and mobile app publishers, Gimbal enables digital-style insights and engagement capabilities for physical places. Initially incubated within Qualcomm, Gimbal continues to innovate and invest in new ways to provide the best bridge between the physical and digital worlds. for more information, please visit

About Micello, Inc.

Micello is a worldwide leader providing indoor maps and navigation data. Micello’s products include a global maps database, developer platform and SDKs, and a marketplace of integrated solutions. In the last few years, Micello has generated indoor maps for over 25,000 venues around the world. Micello is headquartered in Santa Clara, California with operating offices in Ahmedabad, India and Tokyo, Japan. To learn more about Micello, please visit

For media enquiries please contact:

Victor Alcone
Marketing Manager
Phone: 1-858-256-7822

Micello, Inc.
Krishna Jani
Marketing & Communications
Phone: +14087392738

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