APT Announces Tractor Supply Company Licenses its Test & Learn® Software

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Applied Predictive Technologies announced today that Tractor Supply Company has licensed APT’s Test & Learn® for Sites software.

Applied Predictive Technologies (APT) announced today that Tractor Supply Company, the largest rural lifestyle retail store chain in the United States, has licensed APT’s Test & Learn® for Sites software. With this partnership, Tractor Supply Company joins many other leading companies, including Walmart, Coca-Cola, Hilton Worldwide, McDonald’s, and TD Bank, that leverage APT software to improve profitability through data-driven decisions. Tractor Supply Company will utilize APT software to better analyze the impact of initiatives across business areas such as pricing, capital expenditures, merchandising, loyalty, operations, and marketing.

Anthony Crudele, Chief Financial Officer, Tractor Supply, commented on the relationship with APT, “As a test and learn company, Tractor Supply continuously seeks to understand the success of various initiatives, which can be challenging due to the seasonal nature of our business and the potential influence of external factors. APT software has improved the rigor, speed, and consistency of our test analysis, allowing us to better understand the performance of high-impact initiatives, such as the launch of our Neighbor’s Club loyalty program and new product introductions.”

APT Senior Vice President, John Howard, commented, “We are excited to continue to bolster the testing culture at Tractor Supply Company by supporting ongoing Test & Learn® analysis across the business.”

About Tractor Supply Company
At March 26, 2016, Tractor Supply Company operated 1,521 stores in 49 states. The Company's stores are focused on supplying the lifestyle needs of recreational farmers and ranchers and others who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located primarily in towns outlying major metropolitan markets and in rural communities. The Company offers the following comprehensive selection of merchandise: (1) equine, livestock, pet and small animal products, including items necessary for their health, care, growth and containment; (2) hardware, truck, towing and tool products; (3) seasonal products, including heating, lawn and garden items, power equipment, gifts and toys; (4) work/recreational clothing and footwear; and (5) maintenance products for agricultural and rural use.

About APT
APT, a MasterCard Company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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