Free People to Open at Hilldale Shopping Center in Madison, Wisconsin

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The lifestyle brand opens their first store in the Wisconsin State.

Lifestyle brand Free People, will bring its apparel to Hilldale, an outdoor shopping center in Madison, WI on Friday, June 24th 2016. At 4,505 gross square-feet, Free People is excited to open its first store in Wisconsin. This will be the brand’s 121st store across the United States and Canada.

The store will be designed around a Studio concept, focusing on the Free People girl’s studio workshop. Customers will enter through hand carved teak entry doors with custom door hardware. The storefront will be clad with horizontal planks painted white with two large brass “Free People” backlit signs flanking each side of the façade. Wide plank reclaimed flooring will guide customers throughout the store. Other interior finishes include, mica plaster, suede wash, and warm metal accents. There will be seven fitting rooms each with a feature lantern and shimmery coin curtain for customers to try on items. A reclaimed bead board wall will surround the cash wrap nook adding to the bohemian feminine décor. Customers will complete their purchases at the 3 POS cash wrap which will be tucked under a special loft structure.

The location will be stocked with a range of fashionable apparel full of bold prints and bright colors perfect for summer. A wide assortment of various silhouettes of dresses will be available from maxi, mini and romper styles. The store will have a large denim shop featuring basic denim styles, shorts, and one pieces to pair with FP essential and graphic tees. Accessories will include summer essentials from sunglasses, jewelry, hair accessories, hats, scarves, wallets and bags.
The store will have an opening celebration on Friday, June 24th from 6-8pm. The first 30 customers to arrive will receive giveaways and light refreshments will be served by Infusion Chocolates. Guests should RSVP via Facebook:

To celebrate the opening, the brand is launching a sweepstakes for local customers. From June 17th through June 23rd, local customers can enter for a chance to win $500 worth of Free People product. To enter, customers must visit:

Each Free People store offers personalized shopping experiences from a team of expert stylists. Free People Madison, WI customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me.

Free People Madison, Wisconsin will be located at Hilldale Shopping Center, 726 N Midvale Blvd 53705. Store hours will run Tuesday through Saturday 10AM-9PM, Sunday 11AM-6PM and Monday 10AM-6PM.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Katerina Patouhas at 215-454-3871 or email kpatouhas(at)freepeople(dot)com.

About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

ABOUT Hilldale
Located in Madison, WI, Hilldale offers national, regional and local retailers, restaurants and entertainment options across its more than 50 stores. Anchored by Macy’s, Target, Metcalfe’s Market, and Sundance Cinemas, the 675,000-square-foot center combines exciting national retailers such as kate spade new york, Michael Kors, Sur La Table, Anthropologie, lululemon athletica, The North Face and Title Nine with best-in-class local boutiques such as Morgan’s Shoes, Twigs and Sushi Muramoto, to create a shopping and dining environment unmatched in the greater Madison area. For more information, visit

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Katerina Patouhas
Free People
+1 215-454-3871
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