PR News' Snapchat Boot Camp is July 12 in NYC; Leaders from PwC, Univision Communications and Georgetown University to Speak

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Bloomberg reported on June 2 that Snapchat now boasts more daily active users than Twitter and shows no signs of slowing, especially in light of recent updates and expansions of its messaging capabilities. For this reason, PR News is holding a full-day Snapchat Boot Camp on July 12 in New York City specifically programmed for PR, marketing and communications professionals looking to establish a strong brand presence.

Starting at 8:30 a.m. and ending at 3:30 p.m., this focused training will cover everything Snapchat from basics to advanced tools to strategic looks at real, successful campaigns. Early Bird rates end next Friday, June 24.

Register for the July 12 Snapchat Bootcamp:

Snapchat Boot Camp Trainers Include:
-Leslie Douglas, Senior Manager, Social Media, PwC
-Carolina V. Valencia, Senior Director, Corporate Communications, Univision Communications
-Hannah Law, VP, Strategy, Ogilvy & Mather Worldwide
-Laura Wilson, Director of Digital Engagement & Social Media, Georgetown University

What Attendees Will Learn:
-The basic features and layout of the app
-Developing a compelling Snapchat content strategy
-Using geofilters to focus your Snapchat efforts
-What connects best with audiences in a campaign
-Measuring your Snapchat success
-Using filters, overlays and lenses, draw and use emojis on Snaps
-Using chat and video chat features
-Creating compelling content your audience will love, from behind-the-scenes peeks to contests, demos and beyond
-Purchasing On-Demand Geofilters to promote your brand in a certain area
-Leveraging your existing audiences to cross-promote your Snapchat channel and build followers
-Creating custom metrics such as Story Completion Rate
-Interpreting your metrics in terms of evaluating content and setting objectives
See who's already registered and be sure to sign up by next Friday, June 24 to save $150.


For questions regarding this conference, contact PR News’ Laura Snitkovskiy at laura(at)accessintel(dot)com. For sponsorship information, contact PR News Account Executive Lindsay Silverberg at lindsay(at)prnewsonline(dot)com.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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