Michelle Fee, Cruise Planners CEO, Smashes Glass Ceiling and Snags EY’s Entrepreneur of the Year Award

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Fee named Entrepreneur of the Year for Hospitality and Leisure in Florida

Michelle Fee, CEO of Cruise Planners, is presented with the EY Entrepreneur Of The Year® Award in Hospitality and Leisure

Michelle Fee, CEO of Cruise Planners, is presented with the EY Entrepreneur Of The Year® Award in Hospitality and Leisure

“The Entrepreneur of the Year Award is not just about me as a leader, it’s about the entire Cruise Planners family," said Michelle Fee, CEO of Cruise Planners.

Michelle Fee, CEO and co-founder of Cruise Planners, an American Express Travel Representative, won the EY Entrepreneur Of The Year® 2016 Award for Hospitality and Leisure in Florida. Only two female CEOs were honored at the awards program, which recognizes entrepreneurs who demonstrate excellence and extraordinary success in innovation, financial performance and personal commitment to their businesses and communities.

“Being recognized as the Entrepreneur of the Year is testament to the innovation and passion that we have all put into Cruise Planners during the last 22 years,” said Michelle Fee, CEO and co-founder of Cruise Planners, an American Express Travel Representative. “This award is not just about me as a leader, it’s about the entire Cruise Planners family, from my fellow executives, our stellar home office team, our valued travel partners and especially each one of our franchisees.”

Under Fee’s leadership, Cruise Planners has grown from five franchises to more than 1,400 and is the nation's largest home-based travel franchise organization. Fee’s entrepreneurial spirit influences each Cruise Planners franchise owner who is able to leverage Cruise Planners’ strategic marketing and cutting-edge technology to growth their own travel businesses and be small business entrepreneurs themselves. Fee will advance to represent Cruise Planners at the EY Entrepreneur of the Year national competition later this year.

“This honor is a pinnacle in my career,” Fee said. “I enjoy helping other people succeed and using my personal relationships with our franchise owners to share my travel industry knowledge and positively impact the bottom line. Interacting with our agents over the years has allowed me to take my influence beyond the office and out into the world.”

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Caitlin Murphy
Cruise Planners
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Caitlin Murphy
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