Grocery Consumer Insights Study: Threats Looming But Chains Still King

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TrendSource Trusted Insight, a market research and strategic consulting firm, investigated the nation’s grocery shopping trends, seeking to uncover where consumers shop, how often, and why.

2016 Grocery Consumer Insight Study
...though grocers are regularly inundated with news of online’s impending dominance in the industry, only 22% of respondents had ever ordered groceries online.

TrendSource Trusted Insight surveyed over 3,000 consumers and found that 80% of respondents indicated they have a favorite grocery store and, more interestingly, they favored national/regional grocery stores over local stores/farmer’s markets by an emphatic factor of 9:1. Additionally, though grocers are regularly inundated with news of online’s impending dominance in the industry, only 22% of respondents had ever ordered groceries online. Within that 22%, however, Amazon Fresh leads the pack. Among respondents with online shopping experience, 64% prefer national online vendors over local stores with online ordering options, and over half of those respondents (54%) use Amazon Fresh. Though less than one-quarter of respondents had shopped online, their assembly around Amazon Fresh, enthusiasm for convenience, and willingness to try new technologies should alert grocers of an impending shift.

For the complete breakdown of grocery consumers’ motivations and behaviors, click here to download the full report.

About TrendSource Trusted Insight and This Study

TrendSource Trusted Insight provides business intelligence, customer experience insight, compliance solutions, and other market research and data analysis programs that deliver measurable ROI. With over twenty years of experience, TrendSource Trusted Insight’s customized solutions deliver high quality Customer Experience Management Programs that quantify service gaps, provide prescriptive/corrective solutions, identify trends, and provide actionable solutions through enhanced reporting and analysis.

Methodology

TrendSource Trusted Insight conducted this research study by surveying North American Field Agents in the MSI database between April 18th and May 1, 2016. The results represent 3,004 online respondents who opted in to participate voluntarily. TrendSource Trusted Insight has the unique distinction as a market research organization that is an ISO 9001:2008 certified company.

For more information about this study, please contact TrendSource Trusted Insight at: TrustedInsight(at)trendsource(dot)com.

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Heather Parker
TrendSource, Inc.
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