Creating a properly functional digital strategy can be daunting for companies regardless of their size, and attendees will leave the summit with the insight and inspiration to drive success in their industry.
Los Angeles, CA (PRWEB) June 21, 2016
The digital space is by far the most rapidly changing in business. New technologies seems to emerge faster than companies can learn to best leverage the existing ones, and the job of the CDO is often a lot like spinning plates across the different channels and platforms. It seems almost obvious to discuss the necessity for a properly formed digital strategy, yet some companies are still slow to adapt both the culture within their organization and their strategy for engaging consumers.
Perhaps the most important thing to get right is personalization. Customers have always felt more valued when their experience is tailored to them, and data and analytics have enabled the process. Whether it be engaging with customers directly on Twitter, suggesting purchases based on previous buying history, or creating video content you know will engage a certain audience, knowing your customers is key.
The Digital Strategy Innovation Summit, co-located with the Digital Marketing Innovation Summit, will bring together industry leaders to discuss how companies can best use personalization, and help navigate challenges within the likes of omni-channel communication, insight-driven e-commerce, and changing digital mediums.
Mike Germano, CDO at Vice, will be sharing how the publication determine which channels - and what content - performs best. The content can then be paired with the people that are most likely to engage with it, and is personalized where possible. Staying on the right side of the ‘creep line’ is integral for companies using advanced personalization techniques, though. The apocryphal tales of companies garnering far too personal an insight about their customers serve as warnings for those looking to engage without creeping their users out, and the summit will focus on how best to use the wealth of customer insight now available.
Conference curator, Maria Maguire, said: ‘It’s exciting to be bringing together speakers and delegates from such prominent companies in the world of digital publishing, e-commerce, social media and more. Creating a properly functional digital strategy can be daunting for companies regardless of their size, and attendees will leave the summit with the insight and inspiration to drive success in their industry.’
As well as the presentations from 25+ industry leaders, the summit will provide attendees with the opportunity to meet and discuss ideas with over 150 high-level attendees in organized networking sessions. Attendees will be able to share insight, gain contacts, and potentially find the next big solution for their company.
Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.
Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.