We believe that collectively, we should see eyewear differently. We’re asking that those who believe in our vision, should join the call as well
Los Angeles, CA (PRWEB) June 21, 2016
L’appel’s sunglasses set themselves apart as an accessible and affordable alternative to overpriced eyewear. They will bring high quality and function back to everyday eyewear, but they want the support of the Kickstarter community.
In French, L'appel means ‘the call.’ L'appel's launch is part of a movement responding to unprecedented consumer demand for a balance between luxury and practicality. L’appel believes that people work hard for their money, and they deserve more than what the industry is currently giving them.
“We believe that collectively, we should see eyewear differently.” said Joe Ko, President of L'appel Eyewear. “We’re asking that those who believe in our vision, should join the call as well.”
Born in Pasadena, CA, L’appel’s vision is to supply consumers with premium products and a strong value proposition. In keeping with the brand’s core values of quality, simplicity and beauty, they source raw materials from the best providers around the globe, trust world-class eyewear experts to handcraft each pair, and offer only the best in lens selections.
“Our frames are made from Takiron premium acetate, a renewable plant-based plastic known for its blend of heat resistance and density, and aerospace-grade titanium, which is highly resistant to corrosion and naturally hypoallergenic,” added Ko.
These two high-grade materials come together to create perfectly balanced frames, durable but light on the face. It takes 20 steps to handcraft a single L’appel frame, and they are designed and crafted with a meticulous attention to proportions, shape, and fit.
The Fall 2016 collection will feature 30 styles and colors that reflect every personality for both men and women. L’appel frames are ready-to-ship and match the quality of the highest-grade products on the market. They are currently available for pre-order on Kickstarter with early bird pricing starting at just $89.
For more information, please visit: https://www.kickstarter.com/projects/lappel-eyewear/lappel-together-we-will-see-eyewear-differently
L'appel makes beautiful products for the everyday. We backed away from narcissistic brand-
consciousness and overpriced status symbols to provide fine eyewear that displays your style, not our name. We sought a balance of quality and function to bring you maximum value in every pair. Each frame is crafted with both subtlety and expression in mind, striving for just the right amount of flair, just the right amount of simplicity —just the right amount of L’appel.