Passenger Launches New Site and Changes the Name of Its Flagship Product FUEL to FUEL CYCLE

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New Site Better Showcases Passenger’s Extensive Enterprise Capabilities and Marks the Introduction of FUEL CYCLE, an Enterprise-Grade Community Solution Providing Customer Insights that Can Be Leveraged Companywide

FUEL CYCLE

We decided to change the name of FUEL to FUEL CYCLE by Passenger to better reflect how clients are actually using the data from their online communities.

Passenger Inc., a global enterprise-grade private community provider that offers companies a 360-degree view of knowledge about their customers, today announced the launch of its new website. The company is also rebranding its FUEL platform, which will now be known as FUEL CYCLE by Passenger. The new name represents the way community insights are leveraged throughout an organization, as it “cycles” through various departments from marketing to customer care, to operations, to product development. The FUEL CYCLE by Passenger platform puts customer experience at the forefront of business strategy by connecting customers and brands in real-time.

For customers their experience doesn’t end at the check-out counter. With FUEL CYCLE by Passenger technology brands engage with their customers in real-time throughout their journey, from discovery, exploration, engagement, conversion and retention all under one single platform.

“Passenger’s new site is designed to reflect an enterprise-grade platform, just like our FUEL CYCLE solution,” said Bahram Nour-Omid, Chief Executive Officer and Executive Chairman, Passenger. “As FUEL CYCLE by Passenger continues to grow, the new site will better serve our customers’ needs, while being a platform for us to showcase our success stories and give prospective clients a taste of what makes online communities so powerful.”

With clients like Hulu, MasterCard, Mercedes-Benz, Victoria’s Secret and ELLE, FUEL CYCLE by Passenger provides solutions that offer insight into the minds of customers that can be leveraged across departments to drive engagement, build loyalty and increase sales.

The FUEL CYCLE community platform is a cutting-edge technology solution that helps brands engage with customers across the customer lifecycle by tapping into real-time consumer behaviors and trends. FUEL CYCLE technology provides clients with mechanisms to interact with respondents using qualitative, quantitative, social listening elements and much more.

“We decided to change the name of FUEL to FUEL CYCLE by Passenger to better reflect how clients are actually using the data from their online communities,” Nour-Omid continued. “Data cycles through not only the marketing department but goes beyond to reach across the company. Customer intelligence can—and should—be leveraged by just about every team.”

Visit Passenger’s new site, http://www.fuelcycle.com, to learn more or to sign up for a demo of FUEL CYCLE.

About Passenger
Passenger’s enterprise-grade SaaS-based online community platform, FUEL CYCLE, gives brands exactly what they need to know about their customers in real-time, with 360-degrees of knowledge - not as data points, but as people, buyers or prospects. With the voice of the customer at their fingertips, our customers are empowered to make decisions that increase both revenue and long-term customer loyalty.

Press Contacts
Passenger: Brandon Hill, (801)-856-2088, bhill(at)passengerinc(dot)com

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Brandon Hill
@ThinkPassenger
since: 07/2009
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