HSMAI Announces Online Sales Training Course

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The Hospitality Sales & Marketing Association International (HSMAI) announces Sales2Win, a series of self-paced online training programs for sales professionals who are looking to evolve into better businesspeople and who take a more strategic and consultative approach toward customer interactions. Components include Account Management, Select Service Selling for General Managers, Sports Sales, Inside Sales, Regional Sales, Catering Sales, Strategic Account Management, and Destination Sales.

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Sales2Win was developed in reaction to a growing need for sales talent development that was reinforced by participants in HSMAI’s 2015 Chief Sales Officer Executive (CSO) Roundtable.

The Hospitality Sales & Marketing Association International (HSMAI) announces Sales2Win, a series of self-paced online training programs for sales professionals who are looking to evolve into better businesspeople and who take a more strategic and consultative approach toward customer interactions.

“Sales2Win was developed in reaction to a growing need for sales talent development that was reinforced by participants in HSMAI’s 2015 Chief Sales Officer Executive (CSO) Roundtable,” said Fran Brasseux, executive vice president of HSMAI.

Program leader John Parke, president & CEO of Leadership Synergies, introduces HSMAI's Sales2Win training program as unique in the industry as it also contains a personalized mentoring component. “The Sales2Win mentoring will help sales professionals apply the course learnings, and develop and review an action plan," said John Parke.

Sales2Win will include distinct, in-depth sales education programs beginning with Account Management. The next components to be offered will be Select Service Selling for General Managers and Sports Sales. Other components planned include Inside Sales, Regional Sales, Catering Sales, Strategic Account Management, and Destination Sales.

“Account management is a crucial part of sales today to the point that if you do not have a plan in place, you may be vulnerable since your competitors who do have a plan have a decided advantage,” added Parke.

Industry professionals who purchase a Sales2Win program also receive:

  • A copy of the book "Effective Sales Force Leadership: the Science and Art of Sales Leadership" by John S. Parke and Mike Gamble.
  • A personal mentoring call with John Parke, president & CEO of Leadership Synergies, or one of Leadership Synergies’ coaches.
  • Access to a resource center with articles, White Papers, presentations at conferences, and excerpts from books covering sales, marketing and revenue optimization.

Companies can also put their sales teams through Sales2Win with special group pricing. For more information on Sales2Win, visit the HSMAI website.

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About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

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Andy Schwarz
HSMAI
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