Optimum Productions Delivers 360˚ Test Drive Video To Mercedes-Benz Dealership

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Video Marketing Agency Engages New Technology for Alpharetta Dealership

The video provides at-home viewers as opportunity to experience virtual reality-like technology without expensive headgear

Optimum Productions recently scored big social media buzz for client RBM of Alpharetta with a unique, high-tech marketing solution. Utilizing the latest advancements in tiny cameras and interactive reality technology, Optimum Productions created a free 360˚ virtual test drive experience. The fully-immersive video was seeing thousands of click-throughs on Facebook alone just days after its release.

Mercedes-Benz dealership RBM of Alpharetta challenged Optimum Productions with finding a unique way to put customers in the proverbial driver’s seat. Using a specialized 360º virtual reality camera rig, the production company filmed thousands of frames inside a 2016 GLE350 SUV. The footage was stitched together using special editing technology, creating a seamless video experience. Customers use their mouse to click and drag their way through every angle of the vehicle; those using tablets and phones simply tilt their devices to change perspective. The video provides at-home viewers as opportunity to experience virtual reality-like technology without expensive headgear or special equipment.

Optimum incorporated several groundbreaking technologies in the release in addition to working with the RBM marketing team on overall campaign strategy. The company scripted and shot pre-roll “teaser” ads to pique consumer interest online, as well as added motion graphics to the video to point out specific features. Because the technology is so new, special landing pages had to be created by Optimum to smoothly transition a user to different viewing platforms depending on their browser. Once completed, the optimized viewing experience was shared through a comprehensive social media campaign designed by Optimum Productions to much success.

The 360˚ Test Drive Experience can be enjoyed on the RBM of Alpharetta website and on YouTube. Keep up with Optimum Productions’ latest projects on Facebook or by visiting their website, OptimumProductions.com.

Optimum Productions is the only Atlanta, Georgia-based video production company with a strong B2B background. The company delivers quality video solutions for clients with a focus on analytical integration used for everything from ROI calculation to media planning. Services offered by Optimum Productions include video content marketing, video production, video event capture, and production support.

RBM of Alpharetta was named a 2016 Mercedes-Benz Dealer of the Year by DealerRater. The dealership was founded in 1963 just outside of Atlanta and holds a longstanding commitment to customer satisfaction and superior service.

For more information on Optimum Productions current and past campaign and projects, contact their team at 404-445-6720 or info(at)optimumproductions(dot)com.

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Rica Wiersema
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