Steven Hendricks Joins Vistra as VP of Corporate Communications

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Hendricks will focus on growing the company’s practice areas including executive communications, reputation management, crisis communications and others

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“Steven brings senior level corporate communications skills to our growing team, and we are excited to have him lead this practice area,” said President of Vistra, Brian Butler.

Vistra Communications (Vistra), LLC, a communications strategy and professional solutions agency, continues to expand its team with the addition of Steven Hendricks as Vice President of Corporate Communications. He is a former public relations executive with more than 25 years of experience in corporate communications.

As Vice President of Corporate Communications, Hendricks will focus on growing Vistra’s Corporate Communications practice areas including strategic communications planning, executive communications, reputation management, crisis communications, issues management, brand management and corporate social responsibility. He is also responsible for the leadership and overall direction of the corporate communications account team as it relates to client service.

Hendricks was one of Florida Blue’s senior communications consultants for the company’s Corporate Communications Department. In this role, Hendricks was responsible for advising the company’s senior executives around the state on the development and implementation of internal and external communications. He also served as one of the company’s media spokespeople.

Prior to joining Florida Blue, Hendricks served as communications counsel to Brazilian-owned Gerdau Ameristeel and was also a public relations consultant on the 2009 Tampa Bay Super Bowl Host Committee.

He has also served as a global communications director for Motorola, traveling the world, managing and supporting their global brand worldwide through product marketing events, international trade shows and numerous sports marketing sponsorships including the NFL Super Bowl, Major League Baseball, NASCAR and other major marketing events. He also revitalized Xerox’s worldwide image through the company’s ‘Executive Evangelist Program’, a successful international speakers’ bureau. In addition, he developed, created and wrote the Mahogany and Shoebox lines of greeting cards for Hallmark Cards.

“Steven brings senior level corporate communications skills to our growing team, and we are excited to have him lead this practice area,” said President of Vistra, Brian Butler. “His experiences providing communications counsel and services to large brands are a tremendous asset to our team.”

Butler founded Vistra in 2007 after a successful Army career. The growing agency now has nearly 50 team members. Vistra has a proven track record of client success and delivers a focused and integrated approach when providing solutions to clients’ challenges.

About Vistra
Vistra is a nationally-recognized, full-service, communications strategy and professional solutions agency headquartered in Tampa, Florida providing services to corporate, government and nonprofit clients. Vistra is SBA 8(a) Certified and Service-Disabled Veteran-Owned Small Business (SDVOSB). Vistra was recently named the 2016 SBA South Florida Region Service Disabled Veteran Owned Business of the Year. For more information about Vistra, please call 813.961.4700 or visit http://www.ConsultVistra.com.
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Kendra Cummings

Alicia Boyd