Hotel Forecasting and Pricing Strategy Amplified: The Rainmaker Group and Springer-Miller Systems Expand Connection

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Two-way data integration debuts between profit optimization and property management solutions


The improved communication between our property management and revenue management systems has saved us time and helped Beaver Run Resort better capitalize on revenue opportunities.

Hot news for revenue managers: two of the hospitality industry’s leading technology solutions, The Rainmaker Group and Springer-Miller Systems, are now seamlessly integrating data. The newly enhanced connection allows for a new level of dynamic pricing controls, with two-way integration of data between Rainmaker’s guestrev® pricing and forecasting solution and Springer-Miller Systems’ (SMS) SMS|Host Hospitality Management System.

Through the new interface, Rainmaker is able to upload proposals for both best available rates and derived rates to the SMS|Host Hospitality Management System in a fully-automated environment. This creates a dynamic yearly pricing strategy for the hotel in a fraction of the time, as revenue managers no longer need to manually input changes to daily rates, reducing the integration process from days to mere minutes.

“We are delighted to be able to offer a full two-way interface between our systems, and the benefit it will bring to our shared customer base” said Rainmaker Co-founder and President Tammy Farley. “2016 is a year of great growth for our business, and the enhanced connection with Springer-Miller Systems is among the ways Rainmaker is improving its models and the client experience.”

Rainmaker’s guestrev solution uses proven forecasting and optimization algorithms to deliver both top- and bottom-line growth and rapid ROI after implementation. It factors total guest value into the optimization process, considering potential revenue from food and beverage, spa and other profit centers alongside room revenue to ensure rates are developed with the total profitability of each guest segment in mind. The two-way data integration of Springer-Miller and guestrev frees hotel executives to optimize rate decisions via other Rainmaker solutions like revcaster®, a competitive rate-shopping tool that provides deep-dive local knowledge and analysis so hoteliers can monitor parity, maximize ADR and drive higher profits.

Bruce Horii, Director of Sales and Marketing for Beaver Run Resort and Conference Center in Breckenridge, Colo., has seen the benefits of the new integration first-hand. He remarked, “The improved communication between our property management and revenue management systems has saved us time and helped Beaver Run Resort better capitalize on revenue opportunities. It’s a great added value that Rainmaker and Springer-Miller Systems – two of our key technology resources – are working together and in sync.”

“This expanded connection will allow our mutual customers to manage their business more effectively and more efficiently,” added Chris Donahue, Director of Product Management for Springer-Miller Systems. “We’re excited to be able to add this two-way integration with Rainmaker’s to our robust hospitality management software offering.”

Springer-Miller Systems provides premier software solutions for the finest hotels, resorts and spas worldwide. The company offers the SMS|Host Hospitality Management System, the first guest-centric and fully integrated property management system, and SpaSoft®, a dynamic activities management and scheduling software solution for luxury spas.

About Rainmaker
Headquartered in Alpharetta, Georgia, Rainmaker is the premier provider of profit optimization and demand-cycle solutions to the hospitality and multifamily housing industries. Since its founding in 1998, the company has focused solely on delivering the highest revenue returns possible through the development and cultivation of a suite of products and consulting services designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last five years and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. To learn more about Rainmaker and its suite of profit and demand optimization solutions, please visit, and follow Rainmaker on Facebook, LinkedIn and Twitter.

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Brock Talbot

Candace D. Henry
The Rainmaker Group
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