BTI Direct the First Ontario Broker to Launch its Own Customer Service Mobile App with Applied Systems

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MyBTI to enable 24/7 mobile client self-service

BTI Direct Insurance, an independent P&C insurance brokerage, has announced today its plans to release a mobile app called MyBTI Insurance to extend its customer service capabilities to mobile users. The app is powered by Applied MobileInsured, the industry’s first mobile app that allows brokerages to extend self-service to their insured.

MyBTI Insurance allows customers to view their policies and documents. This month, BTI Direct rebranded themselves and launched a new website,, that includes a chat function, an online quote engine and a desktop version of MyBTI Insurance, which allows customers to view and export their policies, request changes, or initiate a claim. These features are in development for the MyBTI Insurance app.

“A mobile app is another important step in deploying our digital strategy that aims to provide our clients with outstanding customer service and unparalleled flexibility in managing their insurance,” says Lolita Wong, Vice President, at BTI Direct Insurance.

The MyBTI Insurance application will be available in the App Store and Google Play app store free of charge. Customers can log in from their phone to present their pink slip, access documents, or to view their current coverage. Being able to start a claim request immediately, an upcoming feature, will also be helpful. The faster a claim is initiated, the faster it is settled.

“We have a very clear vision of where we want to be and what we believe will make life easier for our customers, and we are well on our way to achieving this vision thanks to our comprehensive digital strategy, including our latest mobile app,” says Jean-Francois LeBlanc, VP, Strategy.

“Consumer demand for anywhere, anytime access to information continues to grow,” said Jeff Purdy, senior vice president of International Operations, Applied Systems. “We are excited to support BTI Direct’s launch of their client application via Applied MobileInsured, the first brokerage in Canada, and look forward to supporting additional brokerage’s mobile and customer experience strategies.”

About BTI Direct
BTI Direct Insurance, formerly known as Prime40 Insurance, is a multilingual P&C brokerage located in Richmond Hill, Ontario that offers auto, home and travel insurance to hundreds of customers in the Greater Metropolitan Toronto area.

About Applied Systems
Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and data exchange between brokerages, insurers and their clients, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada and the United Kingdom. By automating the insurance lifecycle, Applied enables millions of people around the world to safeguard and protect what matters most.

For more information, please contact Fiona Yeung, Marketing Department, via fiona.yeung(at)brokerteam(dot)ca.

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Courtney Rains
Applied Systems
+1 (404) 807-0846
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Fiona Yeung
BTI Direct
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