True Influence Demonstrates Account-Based Marketing Thought Leadership and Innovation at its Sales Summit

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The fact-based account marketing company shares highlights from its June 2016 Sales Summit in Puerto Rico.

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In-depth conversations like these will help us to keep InsightBASE at the forefront of emerging ABM technologies.

True Influence, innovators in Account-Based Marketing (ABM) today shared highlights from its three-day Sales Summit that took place during the week of 14 – 17th June 2016. The company hosted the eagerly anticipated event in the inspirational location of Condado Beach, Puerto Rico.

The summit saw True Influence invite industry leaders to the historic Condado Vanderbilt Hotel, where a variety of idea innovation, best practice management, and the company’s flagship intent signals platform, InsightBASE.

The summit was expertly led by a selection of True Influence’s Executive, Marketing, Sales R&D and Operations teams.

During the three-day convention, attendees were invited to participate in ABM-focused meetings, workshops and high-level Q&A sessions. Attendees were encouraged to exchange ideas and brainstorm on current developments in ABM strategies, tactics and technologies.

True Influence is notable for its emphasis on cutting-edge use of behavioral data in B2B marketing as a pivotal aspect of technological development and gaining competitive advantage within the sector; a cornerstone of the company’s ethos.

The apexes of the highly successful event were reported to be the keynote presentation given by Matt Senatore, ABM Service Director of Sirius Decisions, and the Q&A session delivered by Kay Kienast, former Head of Marketing for eVault, Xerox and Lexmark.

The Summit also featured announcements of Q1 and Q2 sales revenue records for True Influence, along with a number of new InsightBASE product features that will be announced shortly.

Speaking about ABM as an overall approach, Matt Senatore stated: “Three essential elements that must be included in ABM account plans: goals, personas/contacts, and buyer's journey/customer lifecycle stage”.

True Influence CEO Brian Giese stated that "The True Influence-Sirius Decisions relationship extends well past these meetings and is ongoing. In-depth conversations like these will help us to keep InsightBASE at the forefront of emerging ABM technologies."

About True Influence

True Influence is a market leader in B2B demand generation and fact-based Account-Based marketing innovation. Their over 200 customers include IBM, Time Warner, HP and Google.

For more information or to learn more about the company’s flagship product, InsightBASE or to request a product demonstration, visit http://www.trueinfluence.com.

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Shepherd Smith
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